Market Assessment & Positioning

Market Assessment & Positioning

Before you launch a business or a new product, you need to know whether an opportunity exists in the market, how big it might be, and how you can stand out. We chat to two founders on the practical things they did to assess their market, before turning our attention to the importance of nailing down a unique brand positioning.

Avsnitt(12)

Press Coverage

Press Coverage

Having your business talked about in the right places – for free – is something pretty much every business is after. But how do you go about it? We talk to Jesse Derris, founder of strategic communica...

16 Dec 202020min

Customer Support

Customer Support

How a business interacts and supports its customers is super important to keeping hold of them – and attracting new ones. We speak to James Loach, head of UK customer experience at men's grooming bran...

2 Dec 202017min

Pay Equity

Pay Equity

Despite positive intentions, achieving pay equity across your business isn't something that'll just happen organically. In this episode, we learn how two companies, Buffer and GrantTree, have brought ...

18 Nov 202016min

User Research

User Research

Understanding the wants and needs of your customers is essential when you’re creating something. We talked to Katy Marshall, the VP of Pattern Brands, and Ben Witte, the Founder of Recess about how th...

4 Nov 202023min

Delegation

Delegation

Everyone knows how important delegating tasks is to growing a business, but plenty of founders find it hard to get out the weeds – whether that's because they don't know how to or just don't want to. ...

20 Okt 202013min

Content Usage Rights

Content Usage Rights

Yes we’re getting technical, with a legal issue that’s often ignored by small businesses but one that could come back to bite if you don’t get it right. In this episode we’ll outline how to develop co...

6 Okt 202015min

Effective Interviews

Effective Interviews

You won't be hiring the right people without a carefully considered and structured interviewing process. Whilst plenty of small businesses opt for more informal and instinctive approaches, if you want...

22 Sep 202018min

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