The Strategic Genius of Taylor Swift

The Strategic Genius of Taylor Swift

Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

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S17 E5: We Find Ourselves Through Connecting With Others (Sharon Salzberg)

S17 E5: We Find Ourselves Through Connecting With Others (Sharon Salzberg)

Today, meditation expert Sharon Salzberg shares one final insight from her new book "Real Life: The Journey from Isolation to Openness and Freedom."

26 Maj 202312min

S17 E4: Cultivating Positive States Creates Resilience (Sharon Salzberg)

S17 E4: Cultivating Positive States Creates Resilience (Sharon Salzberg)

Today, Sharon Salzberg tells us how practicing loving-kindness meditation can change how we treat others and understand ourselves.

25 Maj 202313min

S17 E3: Loving Presence Transforms Our Relationship With Painful Emotions (Sharon Salzberg)

S17 E3: Loving Presence Transforms Our Relationship With Painful Emotions (Sharon Salzberg)

What if instead of demanding that a painful emotion disappear or becoming all consumed by it, you began to relate to your experience with spaciousness infused with kindness?

24 Maj 202310min

S17 E2: Happiness Isn’t Where You Thought It Would Be (Sharon Salzberg)

S17 E2: Happiness Isn’t Where You Thought It Would Be (Sharon Salzberg)

Society’s prescriptions for freedom, happiness, and abundance may not be your own.

23 Maj 202311min

S17 E1: Contraction Limits Creativity and Connection (Sharon Salzberg)

S17 E1: Contraction Limits Creativity and Connection (Sharon Salzberg)

Sharon Salzberg has been meditating since 1971 — “since before it was cool,” she likes to say. That practice has inspired a series of books, most recently “Real Life: The Journey from Isolation to Ope...

22 Maj 202314min

S16 E5: The Most Durable Habits Are Elastic (Katy Milkman)

S16 E5: The Most Durable Habits Are Elastic (Katy Milkman)

All week, Wharton professor Katy Milkman has been giving us research-backed tips for making changes that stick. Now, in the final installment of her mini masterclass, she explains why the most durable...

19 Maj 202313min

S16 E4: You Might Want to Form an Advice Club (Katy Milkman)

S16 E4: You Might Want to Form an Advice Club (Katy Milkman)

Struggling to achieve a goal? Form a club with people who have your back.

18 Maj 202310min

S16 E3: The Enjoyable Path Is Better Than the Effective One (Katy Milkman)

S16 E3: The Enjoyable Path Is Better Than the Effective One (Katy Milkman)

How do you make change fun? By bundling an arduous task (exercising) with an enjoyable one (binge-watching lowbrow TV). --- Have you heard about our book boxes? Every quarter, we’ll send you the seaso...

17 Maj 202310min

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