S3Ep03: Intro to Advertisig

S3Ep03: Intro to Advertisig

Having covered the cultural groundwork on which popular culture is built, we are finally now able to discuss advertising. Responsible for nearly 20% of the American economy, advertising is a huge presence in all of our lives. The first and more important rule of advertising is the one that you are probably not aware of: advertisements want to create a pre-cognitive link between acquiring their product and the resolution of some primitive emotion in your mind.

Avsnitt(36)

Episode 12: The Body and Mind Connection

Episode 12: The Body and Mind Connection

Intellectuals tend to see the body as the thing that carries their head around so that it can do important things. Much to their disappointment, the brain cannot be separated from the body and more ef...

30 Okt 202022min

Episode 11: Metaphors and Seahorses

Episode 11: Metaphors and Seahorses

One reason why people spend so much time decoding symbols and metamessages is because it's a large part of how we think. In fact, most of what we see, hear, feel, and consider to be objectively factua...

25 Okt 202036min

Episode 10: Language, Symbols, and Reality

Episode 10: Language, Symbols, and Reality

The most astonishing thing you'll ever do is just about completed by age five. It's not a new idea to look at how language informs our thinking. In this episode, we take a look at how looking into our...

16 Okt 202039min

Episode 09: Lateral Thinking

Episode 09: Lateral Thinking

Probably the most practical episode of the lecture series, this puts the pieces of the previous eight together into a roadmap for new thinking. By now, we've established that most of how we interact w...

2 Okt 202034min

Episode 08: There is No Secret

Episode 08: There is No Secret

This episode, we address one of the biggest myths that drives the hopes and expectations of people in the adult world: the idea that there is a finish line. Power and authority are deeply codified in ...

29 Sep 202036min

Episode 07: The Cage

Episode 07: The Cage

In some ways, this episode is an extension to episode 06, but takes us into a bit darker territory. In what ways are we so immersed in our context within our current culture that we cannot tell the di...

24 Sep 202032min

Episode 06: The Loss of Intrinsic Value

Episode 06: The Loss of Intrinsic Value

One reason that people limit their own learning, or choose to study something they don't like instead of something they love, is because they can't see how to properly monetize it. It would be a lot ...

21 Sep 202038min

Episode 05: Obstacles to Learning

Episode 05: Obstacles to Learning

Since weighing anchor, we've left the shore far behind, to the point where you might not recognize what it looked like even if it came back into view. This episode is our thesis; we are looking at our...

15 Sep 202031min

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