Sheri Fitts

Sheri Fitts

Why Financial Advisors Need Personal Branding: Sheri Fitts Anyone who attends a retirement industry event knows there’s a pretty good chance Sheri Fitts is speaking at it. Today we’ve got the well-known branding consultant and founder of Sheri Fitts & Co. with us to talk about the need for and importance of personal branding among 401(k)-focused financial advisors. Sheri also tells us about an all-new industry branding and marketing event she is launching this August in San Diego called ...

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Avsnitt(141)

Sheri Fitts: Personal Branding a Focus at 2026 SWAY | LIVE

Sheri Fitts: Personal Branding a Focus at 2026 SWAY | LIVE

SWAY | LIVE, the retirement industry’s most unique annual conference—and the only one focused on helping retirement industry professionals build their personal brand—is coming to Boulder, Colorado Aug...

6 Juli 15min

Social Security's Reckoning: Dr. Jason Fichtner Explains What the New Trustees Report Means for 401(k) Savers

Social Security's Reckoning: Dr. Jason Fichtner Explains What the New Trustees Report Means for 401(k) Savers

The recently released 2026 Social Security Trustees Report once again shortened the timeline for when the trust funds paying out benefits to more than 75 million Americans will become insolvent unless...

24 Juni 14min

Attacking the Startup Plan Tax Credit Claiming Problem with Will Hackler

Attacking the Startup Plan Tax Credit Claiming Problem with Will Hackler

When retirement policymakers sought to incentivize small businesses to begin offering retirement plans in an effort to help close the coverage gap, they did so in part by creating greatly expanded fed...

3 Juni 11min

Exploring the Target Date Landscape with Mercer’s Preet Prashar

Exploring the Target Date Landscape with Mercer’s Preet Prashar

As part of 401(k) Specialist’s Q2 Deep Dive on target-date funds, Editor-in-Chief Brian Anderson sits down with Mercer Director of Defined Contribution Strategic Research Teams Preet Prashar to discus...

21 Maj 16min

The 401k Girls Are Making Financial Planning Actually Fun

The 401k Girls Are Making Financial Planning Actually Fun

In this episode, Jessica Porter and Hayley Porter, financial planners at BPG Wealth Management, speak to 401(k) Specialist about the 401(k) Girls, a financial education platform aiming to make financi...

4 Maj 10min

How GigMatch Creates Retirement Hope: George Fraser

How GigMatch Creates Retirement Hope: George Fraser

Advisor Insights Winning the Finalist Presentation: How offering a "Hope-based" engagement model like GigMatch differentiates you from advisors stuck in "Fear-based" messagingReducing Financial Stress...

20 Apr 13min

What Participants Really Think with Invesco’s Greg Jenkins

What Participants Really Think with Invesco’s Greg Jenkins

There’s a lot of increased attention about adding private markets investments to 401(k) plans in the wake of President Trump’s 2025 Executive Order on alternatives, and participants are starting to ta...

6 Apr 11min

Modernizing Retirement Plan Infrastructure with Congruent Solutions’ Mahesh Natarajan

Modernizing Retirement Plan Infrastructure with Congruent Solutions’ Mahesh Natarajan

Much of the technology infrastructure that powers the workplace retirement plan industry could use an update to improve on old legacy systems to better serve the needs of today’s 401(k) participants. ...

23 Mars 19min

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