Howard P. Chudacoff, “Changing the Playbook: How Power, Profit, and Politics Transformed College Sports” (U of Illinois Press, 2015)

Howard P. Chudacoff, “Changing the Playbook: How Power, Profit, and Politics Transformed College Sports” (U of Illinois Press, 2015)

March Madness is big business. Each year the NCAA collects $700 million for television rights to the men’s college basketball tournament, under the terms of a 14-year, $10.8 billion contract with CBS and Turner Broadcasting. The two networks, in turn, bring in just over a billion dollars each year in advertising revenue. And it’s estimated that over nine billion dollars changes hands in bets every year, as some 40 million Americans fill out their brackets to predict the outcome of all 67 games in the three-week tournament. And this is “amateur” sports. In his new book Changing the Playbook: How Power, Profit, and Politics Transformed College Sports (University of Illinois Press, 2015), historian Howard Chudacoff describes the key turning points that led to today’s big-money world of college sports. Focusing on the decades since World War II, Howard shows how college football, rather than basketball, led to the unchecked power of coaches, athletic directors, and wealthy boosters that we see today. He also explains the NCAA’s rise to authority over college sports, a place now sealed by its control of the March Madness billions. There are plenty of screeds out there against the money and corruption in college sports. But as a historian of sport and a former university representative to the NCAA, Howard offers a different take – a well-researched and illuminating history that is both critical of school administrators and the NCAA but also appreciative of athletics at American universities. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/public-policy

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Cast Out: A Call For A Forgiving Society in an Age of Incarceration

Cast Out: A Call For A Forgiving Society in an Age of Incarceration

In Cast Out: A Call For A Forgiving Society in an Age of Incarceration (Beacon Press, 2026), civil rights lawyer Joseph Margulies insists that those who commit even the most heinous crimes are one of...

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Angela Frederick, "Disabled Power: A Storm, A Grid, and Embodied Harm in the Age of Disaster" (NYU Press, 2025)

Angela Frederick, "Disabled Power: A Storm, A Grid, and Embodied Harm in the Age of Disaster" (NYU Press, 2025)

A call to place disability at the center of climate and disaster responsesEvery disaster is a disability disaster, argues Angela Frederick. Disabled Power: A Storm, A Grid, and Embodied Harm in the Ag...

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Georgia Holly et al, .eds., "Heritage in the UN Decade of Ocean Science for Sustainable Development (2021-2030) and Beyond"  (U Edinburgh Press, 2025)

Georgia Holly et al, .eds., "Heritage in the UN Decade of Ocean Science for Sustainable Development (2021-2030) and Beyond" (U Edinburgh Press, 2025)

Heritage in the UN Decade of Ocean Science for Sustainable Development (2021-2030) and Beyond (U Edinburgh Press, 2025) outlines the need to embed Ocean Heritage into ocean science, sustainable dev...

18 Juli 59min

Heart-Centered Connections: Seven Essential Skills for Helping Neurodiverse and Marginalized Children Thrive

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Heart-Centered Connections: Seven Essential Skills for Helping Neurodiverse and Marginalized Children Thrive is a transformative guide for working with a child who is left out, left behind, or labeled...

16 Juli 35min

Doubled Up: Shared Households and the Precarious Lives of Families

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More than eleven million children in the US live in doubled-up households, sharing space with extended family or friends. These households are even more common among low-income families, families of c...

9 Juli 56min

Nicholas Freudenberg, "Fighting for New York: Activism for Health and Social Justice Since The 1960s" (Columbia UP, 2026)

Nicholas Freudenberg, "Fighting for New York: Activism for Health and Social Justice Since The 1960s" (Columbia UP, 2026)

Today I'm speaking with Nicholas Freudenberg, Distinguished Professor Emeritus of Public Health at the CUNY School of Public Health. We are discussing his book, Fighting for New York: Activism for Hea...

7 Juli 56min

Martina Baradel, "21st Century Yakuza: Death of Japanese Organised Crime" (Oxford UP, 2026)

Martina Baradel, "21st Century Yakuza: Death of Japanese Organised Crime" (Oxford UP, 2026)

Once dominant and institutionalised, the Yakuza, one of Japan's best known criminal organisations, is now shrinking under the combined pressure of legal exclusion, social stigmatisation, and market...

5 Juli 1h 5min

Why Democracy’s Troubles Should Come as No Surprise

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Why have so many democracies become more polarized, unstable, and vulnerable to authoritarianism? And why did so many political observers fail to see it coming? In this episode of the People, Power, P...

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