John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

Most economists would argue that policies and business strategies are most likely to succeed if they are evidence-based, with their efficacy demonstrated empirically by randomized controlled trials before they are implemented at scale. John List spearheaded the introduction of field experiments in economics, publishing a raft of influential studies with this approach, and using his research insights to help shape both government policy and business strategy. He has learned a thing or two along the way. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022), he draws upon his own experiences and his research to show all the ways in which an idea that “works” in a field experiment can fall flat when rolled out at a larger scale. This book provides tremendous insight into both the value of field experiments and the careful attention to detail needed to ensure that they teach us the right lessons. John List is a professor of economics at the University of Chicago. He has also served as Chief Economist at tech economy pioneers Uber and Lyft, and recently agreed to take on the same role at an established linchpin of the middle-American retail, Walmart. Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/public-policy

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Cast Out: A Call For A Forgiving Society in an Age of Incarceration

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Angela Frederick, "Disabled Power: A Storm, A Grid, and Embodied Harm in the Age of Disaster" (NYU Press, 2025)

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A call to place disability at the center of climate and disaster responsesEvery disaster is a disability disaster, argues Angela Frederick. Disabled Power: A Storm, A Grid, and Embodied Harm in the Ag...

18 Juli 36min

Georgia Holly et al, .eds., "Heritage in the UN Decade of Ocean Science for Sustainable Development (2021-2030) and Beyond"  (U Edinburgh Press, 2025)

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Heritage in the UN Decade of Ocean Science for Sustainable Development (2021-2030) and Beyond (U Edinburgh Press, 2025) outlines the need to embed Ocean Heritage into ocean science, sustainable dev...

18 Juli 59min

Heart-Centered Connections: Seven Essential Skills for Helping Neurodiverse and Marginalized Children Thrive

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Heart-Centered Connections: Seven Essential Skills for Helping Neurodiverse and Marginalized Children Thrive is a transformative guide for working with a child who is left out, left behind, or labeled...

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Doubled Up: Shared Households and the Precarious Lives of Families

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More than eleven million children in the US live in doubled-up households, sharing space with extended family or friends. These households are even more common among low-income families, families of c...

9 Juli 56min

Nicholas Freudenberg, "Fighting for New York: Activism for Health and Social Justice Since The 1960s" (Columbia UP, 2026)

Nicholas Freudenberg, "Fighting for New York: Activism for Health and Social Justice Since The 1960s" (Columbia UP, 2026)

Today I'm speaking with Nicholas Freudenberg, Distinguished Professor Emeritus of Public Health at the CUNY School of Public Health. We are discussing his book, Fighting for New York: Activism for Hea...

7 Juli 56min

Martina Baradel, "21st Century Yakuza: Death of Japanese Organised Crime" (Oxford UP, 2026)

Martina Baradel, "21st Century Yakuza: Death of Japanese Organised Crime" (Oxford UP, 2026)

Once dominant and institutionalised, the Yakuza, one of Japan's best known criminal organisations, is now shrinking under the combined pressure of legal exclusion, social stigmatisation, and market...

5 Juli 1h 5min

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