How One Simple Paywall Test 3X’d Revenue for Our AI App (Case Study)

How One Simple Paywall Test 3X’d Revenue for Our AI App (Case Study)

Discover the paywall A/B test that tripled our revenue for an AI app—without changing pricing or getting more downloads.

In this video, we break down the exact test we ran (weekly vs yearly subscriptions, trial vs no trial) and how paywall optimization can completely change your app business.

💡 If you’ve ever said:

“I need more downloads!”

…You might just need a better paywall.

🔍 What You’ll Learn:

📌 Which paywall format 3x our AI app's revenue

📌 How a weekly plan with a 3-day trial beats a yearly plan

📌 What RevenueCat’s latest subscription report tells us

🔗 Know More:

RevenueCat State of Subscription Apps 2025 Report: https://www.revenuecat.com/state-of-subscription-apps-2025/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

If you’re running paid campaigns without a measurement partner, you’re basically flying blind. It’s not just about installs—it’s about understanding what’s working, where your users are coming from, how they perform in your app, and how to grow efficiently.

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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App Marketing On A Budget: My Proven $0 To $10k Strategy

App Marketing On A Budget: My Proven $0 To $10k Strategy

Want to grow your app without burning cash? 💸In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, al...

19 Aug 202523min

App Marketing On A Budget: My Proven $0 To $10k Strategy

App Marketing On A Budget: My Proven $0 To $10k Strategy

Want to grow your app without burning cash? 💸In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, al...

19 Aug 202524min

App Marketing Done Right with Steve P. Young

App Marketing Done Right with Steve P. Young

We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young! 🎙️From monetization and paid ads to scaling your app business — no topic was off-limits.If you ...

16 Aug 20251h 7min

App Marketing Done Right with Steve P. Young

App Marketing Done Right with Steve P. Young

We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young! 🎙️From monetization and paid ads to scaling your app business — no topic was off-limits.If you ...

16 Aug 20251h 8min

5 Free App Store Optimization Tools That Help Apps Print Cash

5 Free App Store Optimization Tools That Help Apps Print Cash

Everyone says ASO is dead. They're wrong.In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche ...

12 Aug 202515min

5 Free App Store Optimization Tools That Help Apps Print Cash

5 Free App Store Optimization Tools That Help Apps Print Cash

Everyone says ASO is dead. They're wrong.In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche ...

12 Aug 202514min

The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on ...

9 Aug 20251h 6min

The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on ...

9 Aug 20251h 7min

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