26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

“The reader is impatient,” says Glenn Kramon, Stanford GSB lecturer in management and editor at the New York Times. “Start with the most important conclusion and then explain how you got there.”

On the latest episode of Think Fast, Talk Smart, lecturer and podcast host Matt Abrahams sits down with Glenn Kramon to talk about just how important our writing is — from a lengthy report to the opening line of an email. Listen as they discuss tips on improving your writing skills and share examples of what not to do.


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Avsnitt(314)

308. Ask Matt Anything: From Nerves to Know-How in High-Stakes Moments

308. Ask Matt Anything: From Nerves to Know-How in High-Stakes Moments

“Managing emotions—yours and your audience's—is hard enough, but it's even harder when you're under pressure to respond."High-pressure communication doesn't have to derail your message. In this Think ...

23 Juli 0s

307. Accent-uate, Don't Compensate: Why Clarity Matters More Than Perfection

307. Accent-uate, Don't Compensate: Why Clarity Matters More Than Perfection

"It's not an accent, it's an identity."The way we speak shapes more than how we're understood—it shapes how we're perceived. Peter Novak believes the goal of communication isn't to eliminate an accent...

20 Juli 0s

306. Trust the Process: How to Design Teams That Actually Work

306. Trust the Process: How to Design Teams That Actually Work

"The assumption of swift trust is really useful."Teams don't always need years to build trust—they need the right conditions to build it quickly. As a Stanford professor and expert in organizational d...

16 Juli 0s

305. The Humor Habit: Why Great Communicators Think Like Comedians

305. The Humor Habit: Why Great Communicators Think Like Comedians

"People aren't inside of our heads, so you have to give them that emotional information as well as the factual information."Humor is more than entertainment—it's a powerful way to create connection. A...

13 Juli 27min

304. Rethinks: Craft Compelling Communication

304. Rethinks: Craft Compelling Communication

"If all you're trying to do is inform, you're not going to pull it off. You have to entertain your audience."Great presentations don't just share information—they create connection. As Apple's former ...

9 Juli 0s

303. On Point, On Brand: Why Honest Communication Always Lands

303. On Point, On Brand: Why Honest Communication Always Lands

"You want to own the message and your narrative."Strong communication is about more than delivering a message—it’s about building trust over time. As Zoom’s Chief Marketing Officer, Kim Storin has hel...

6 Juli 0s

302. Master This: How to Learn Like the Experts Do

302. Master This: How to Learn Like the Experts Do

"If these masters are still continually trying to improve their own craft, I don't have any excuses."The world's best don't reach the top and stop learning—they keep refining their craft. David Rogier...

2 Juli 0s

301. Trust at First Sight: Create More Meaningful Connections

301. Trust at First Sight: Create More Meaningful Connections

“Communication is the number one way to remove friction.”If communication is the key to connection, then removing friction is what makes every interaction work. According to Vanessa Van Edwards, the m...

29 Juni 24min

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