46. Stay Creative: How to Keep Your Ideas Fresh and Practical

46. Stay Creative: How to Keep Your Ideas Fresh and Practical

“To be creative, ideas must be both novel and useful. That’s the definition that we use in creativity research,” says Justin Berg, an assistant professor of organizational behavior at Stanford Graduate School of Business. But, he warns: “Novel ideas are often not very useful and useful ideas are often not very novel.”

In this episode of Think Fast, Talk Smart, Berg sits down with lecturer and podcast host Matt Abrahams to share lessons from his work on creativity, which has included conducting experiments with both movie directors and circus performers.

“The takeaway is that we should never stop being a creator. As managers and executives climb up the organizational ladder, they may benefit from staying involved in the creative R&D side of things, rather than just spend time having ideas pitched to them.”


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80. Magic Words: Change What You Say to Inspire and Influence Others

80. Magic Words: Change What You Say to Inspire and Influence Others

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.Berger is a Wharton School professor...

8 Mars 202330min

79. Equity by Design: How Diversity Ignites Creativity

79. Equity by Design: How Diversity Ignites Creativity

If we want healthier companies, schools, and teams associate professor of organizational behavior Adina Sterling says investing in the health of marginalized groups “can have enormous spillover effect...

28 Feb 202327min

78. Three Guiding Principles for Successful Communication

78. Three Guiding Principles for Successful Communication

To celebrate our 75th episode, we hosted a live "Ask Me Anything" event with Matt. In this global gathering, listeners called in with questions ranging from making a first impression and giving negati...

14 Feb 202327min

77. Quick Thinks: AI Has Entered The Chat – A "Conversation" with ChatGPT

77. Quick Thinks: AI Has Entered The Chat – A "Conversation" with ChatGPT

In this "Quick Thinks" episode, host Matt Abrahams interviews ChatGPT, an AI natural language processing chatbot, about its purpose, sources of information, ethical considerations, and the importance ...

7 Feb 202311min

76. Change My Mind: Using “Pre-suasion” to Influence Others

76. Change My Mind: Using “Pre-suasion” to Influence Others

Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, ...

24 Jan 202330min

75. Love & Money: How to Talk About Big Decisions Together

75. Love & Money: How to Talk About Big Decisions Together

Do love and money mix? Labor economist and Stanford Graduate School of Business professor emerita Myra Strober says absolutely. “Separating money and love is not a good idea. I have had 40 years to th...

10 Jan 202325min

74. Rethinks: How Emotion Shapes Our Communication, Decisions, and Experiences

74. Rethinks: How Emotion Shapes Our Communication, Decisions, and Experiences

In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience throu...

20 Dec 202235min

73. Listen Up: Why It’s Better to Be Interested Than Interesting

73. Listen Up: Why It’s Better to Be Interested Than Interesting

As a communication expert, Alison Wood Brooks spends a lot of time talking about talking. But, as she says, listening is just as important.“My course is called TALK,” says Wood Brooks, who is the O'Br...

6 Dec 202227min

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