Employee-Generated Content: Creating a Video First Strategy

Employee-Generated Content: Creating a Video First Strategy

​Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.



Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/666



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Google+ Marketing: Why Marketers Should Not Overlook Google+

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Have you given up on Google+? Are you wondering whether it is worth managing yet another social network? In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies ...

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Social Media Science: How Behavior Impacts Social Media Marketing

Social Media Science: How Behavior Impacts Social Media Marketing

Want to understand the psychology behind why people interact via social networks? During this fascinating interview I explore these very concepts. In this episode, I interview Ric Dragon, author of So...

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How Content Can Help You Build a Loyal Following

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Are you trying to build an engaged loyal following that loves you and your business? Have you tried to use video, podcasting or social media to build engagement? In this episode, I interview Pat Flynn...

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Facebook Marketing Mistakes: What to Avoid and Why

Facebook Marketing Mistakes: What to Avoid and Why

Are you struggling to make Facebook marketing work for your business? Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business. In this episode, ...

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Twitter Marketing: Does it Still Matter?

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Is Twitter still a good marketing channel? With so much focus on Facebook and Pinterest, has this network lost its value? In this episode, Brian Solis, author of The End of Business as Usual and Engag...

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Facebook Mobile for Business: What You Need to Know

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Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about! In this premier episode, I interview Mari Smith, author of The New Relationship M...

10 Aug 201229min

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