Ep306: Marketing Tactics of Religions & Cults - Prof. Mara Einstein

Ep306: Marketing Tactics of Religions & Cults - Prof. Mara Einstein

In this episode I am joined by Professor Mara Einstein, digital marketing critic; author and public speaker on cult brands and influencer scams; and tenured professor of media studies at Queens College (CUNY). Mara discusses her latest book “Hoodwinked: How Marketers Use the Same Tactics as Cults”, warns about manipulative marketing techniques used in media and religions, details the 9 steps of cult recruitment, and shares case studies of religious marketing models. Mara recalls her own life journey from an early interest in religions and cults, her path through academia studying religion and marketing, and her own discipleship under and subsequent disillusionment with spiritual teacher and political activist Marianne Williamson. Mara also considers religion as a product, analyses stealth Buddhism and prosperity gospel preachers, and offers her own thoughts on how religious groups can market themselves more ethically. … Video version: https://www.guruviking.com/podcast/ep306-marketing-tactics-of-religions-cults-prof-mara-einstein Also available on Youtube, iTunes, & Spotify – search ‘Guru Viking Podcast’. … Topics include: 00:00 - Intro 01:08 - Hoodwinked, 01:21 - Religion as a product 02:17 - Early interest in religion and cults 03:36 - PhD about religion and policy 05:35 - Televangelists and the Passion of the Christ 06:52 - The Purpose Driven Church marketing 07:34 - The secularisation theory and why the US bucks the trend 08:13 - Joel Osteen vs Oprah Winfrey 09:34 - Why do secular organisations use religious themes? 11:41 - Cults and Multi-level marketing 13:14 - Brand cults such as Apple 14:46 - Marketing Hoodwinked 1536 - Social media vs television advertising 16:37 - Rage farming, increased anxiety, and becoming susceptible to messaging 20:20 - Brand purchases as expressions of individual identity 21:42 - Selling the sacred, how religion and marketing intersects 25:03 - Mara’s own religious journey through Judaism and the New Age 26:31 - Becoming a follower of Marianne Williamson 27:01 - Disillusioned by religion 27:13 - Studying evangelicals 27:58 - Interviewing Ralph White 28:29 - Mara analyses her own journey to becoming a follower of Marianne Williamson 32:00 - World Nutella Day 34:18 - Going deeper with Marianne Williamson 36:10 - 9 steps of cult recruitment 36:47 - Targeting the vulnerable 40:26 - Upselling and the Kabbalah Centre 42:02 - Love-bombing 43:14 - Tough love 44:34 - Creation of in and out groups 46:30 - Severe repercussions for leaving 47:22 - American Evangelism 49:33 - How should religions market themselves with integrity? 49:52 - “He Gets Us” and the Alpha Course 52:07 -2 year mission trips don’t work 52:41 - The best marketing is to live the message 54:49 - Shady marketing tactics to avoid 56:22 - Beware of panacea answers 57:02 - Beware the charismatic leader 57:56 - How would Mara advice a religious group to use marketing ethically? 59:33 - Know your target audience 01:01:13 - The brilliance of Rick Warren’s consumer research driven marketing 01:02:47 - Is stealth Buddhism shady marketing? 01:04:44 - Bait and switch of secular mindfulness 01:06:34 - Capitalist meditation 01:07:42 - Is MBSR a bait and switch? 01:09:09 - Mara’s advice for those selling corporate mindfulness 01:10:15 - Transparency vs deception 01:12:23 - Make it ok to question and ok to leave 01:13:31 - Hoodwinked 01:14:15 - Pervasiveness of cults 01:15:13 - Influencers and a spectrum of cults 01:16:29 - Teal Swan and lifestyle marketing 01:17:21 - Anyone can be pulled into a cult … To find our more about Professor Mara Einstein, visit: - https://www.drmaraeinstein.com/ For more interviews, videos, and more visit: - https://www.guruviking.com Music ‘Deva Dasi’ by Steve James

Avsnitt(346)

Ep40: Daniel Ingram - Pandemic Edition - Guru Viking Podcast

Ep40: Daniel Ingram - Pandemic Edition - Guru Viking Podcast

Daniel Ingram, meditation teacher and author of ‘Mastering The Core Teachings Of The Buddha’, is my featured guest in this episode of the Guru Viking Podcast: Pandemic Series. Please share these episodes among those who might find them helpful, and let me know what you think in the comments below. 
... Video version: https://www.guruviking.com/ep40-daniel-ingram-pandemic-edition-guru-viking-podcast/ Audio version of this podcast also available on iTunes and Stitcher – search ‘Guru Viking Podcast’. … I am producing a special series of the Guru Viking Podcast to support those affected by the pandemic. 
 I'll be asking my guests questions like how to work with anxiety, fear, and panic? How to work with isolation? How to work with sickness and death? And how to help others having those experiences? Fear, sickness, death are perennial human experiences, and so my hope is that these episodes will be of use not only to those who are being affected now in this situation, but also of use to others beyond it. … 00:55 - Warning: listen before continuing. 01:43 - Daniel’s background in medicine and epidemiology. 03:44 - Daniel’s ‘Need to Know’ on the pandemic. 11:19 - Further guidance for the lay person. 12:49 - Daniel’s prognosis for the epidemic. 18:17 - Self care during the pandemic. 
23:53 - Guidance for those who are anxious, afraid, or panicked. 39:46 - Guidance for supporting those who are sick or suffering. 46:06 - Meditation guidance for those who are sick. 55:24 - Guidance for those who are dying. 57:59 - Daniel’s personal meditation plan for his own death. 1:02:43 - Further comments on supporting the sick and dying. 1:07:15 - Processing emotional storms. 1:14:15 - Guidance for those in isolation. 1:17:16 - How does an arahant experience the pandemic? 1:25:40 - Concluding comments. 
…
 Check out my previous interview with Daniel Ingram: https://www.guruviking.com/ep14-daniel-ingram-guru-viking-interviews/ To find our more about Daniel, visit:  integrateddaniel.info For more interviews, videos, and more visit: – www.guruviking.com Music ‘Deva Dasi’ by Steve James

30 Mars 20201h 27min

Ep39: Ngak'Chang Rinpoche And Khandro Déchen - Pandemic Edition - Guru Viking Podcast

Ep39: Ngak'Chang Rinpoche And Khandro Déchen - Pandemic Edition - Guru Viking Podcast

Ngak'Chang Rinpoche And Khandro Déchen, the Lineage Lamas and principal teachers of the a tantric Buddhist Aro tradition house holder tradition, are my featured guests in this episode of the Guru Viking Podcast: Pandemic Series. There is some audio interference in this episode, but the content is well worth the effort to listen. Please share these episodes among those who might find them helpful, and let me know what you think in the comments below. 
... Video version: https://www.guruviking.com/ep39-ngakchang-rinpoche-and-khandro-dechen-pandemic-edition/ Audio version of this podcast also available on iTunes and Stitcher – search ‘Guru Viking Podcast’. … I am producing a special series of the Guru Viking Podcast to support those affected by the pandemic. 
 I'll be asking my guests questions like how to work with anxiety, fear, and panic? How to work with isolation? How to work with sickness and death? And how to help others having those experiences? Fear, sickness, death are perennial human experiences, and so my hope is that these episodes will be of use not only to those who are being affected now in this situation, but also of use to others beyond it. … 00:55 - Guidance for those who are afraid or panicked. 05:48 - Investing in the sense fields 09:18 - Guidance for those who are sick. 13:43 - Remembering the death of Robert, their son. 17:13 - Guidance for those who are dying. 
19:15 - Guidance to supporting those who are sick or suffering 22:44 - Guidance for those in isolation. 27:26 - Concluding comments. 
…
 Check out my previous interviews with Ngak'Chang Rinpoche And Khandro Déchen: - https://www.guruviking.com/guru-viking-interviews-ep8-ngakpa-chogyam/ - https://www.guruviking.com/ep16-ngapka-chogyam-and-khandro-dechen-guru-viking-interviews/ To find out more about Ngak'Chang Rinpoche And Khandro Déchen, visit: - -http://arobuddhism.org/ For more interviews, videos, and more visit: – www.guruviking.com Music ‘Deva Dasi’ by Steve James

26 Mars 202031min

Free Breathing Class - Godfrey Devereux - Guru Viking Podcast

Free Breathing Class - Godfrey Devereux - Guru Viking Podcast

Godfrey offers a breathing class and Q&A for the listeners of the Guru Viking Podcast focused on his ‘Free Breathing’ approach to pranayama. This practice is referenced and further explained in Episode 38 of the Guru Viking Podcast, and is part of a special series of the podcast to support those affected by the pandemic. Please share these episodes among those who might find them helpful, and let me know what you think in the comments below. … https://www.guruviking.com/free-breathing-class-godfrey-devereux-guru-viking-podcast/ ... Fear, sickness, death are perennial human experiences, and so my hope is that these episodes will be of use not only to those who are being affected now in this situation, but also of use to others beyond it. … 0:00 - Class Intro 01:00 - Guided Class 30:31 - Comments 31:18 - Explaining ’svaramukta’ 
 35:29 - To control or not in breath practice 43:52 - Final comments

…
 Check out my previous interviews with Godfrey Devereux:
- https://www.guruviking.com/ep38-godfrey-devereux-pandemic-edition-guru-viking-podcast/ - https://www.guruviking.com/ep15-godfrey-devereux-guru-viking-interviews/ To find out more about Godfrey Devereux and his online courses, visit: - www.radicalecology.net For more interviews, videos, and more visit: – www.guruviking.com Music ‘Deva Dasi’ by Steve James

24 Mars 202046min

Ep38: Godfrey Devereux - Pandemic Edition - Guru Viking Podcast

Ep38: Godfrey Devereux - Pandemic Edition - Guru Viking Podcast

Godfrey Devereux, yoga and meditation teacher of over 45 years experience, is my featured guest in this episode of the Guru Viking Podcast: Pandemic Series. 

 Please share these episodes among those who might find them helpful, and let me know what you think in the comments below. 
... https://www.guruviking.com/ep38-godfrey-devereux-pandemic-edition-guru-viking-podcast/ Audio version of this podcast also available on iTunes and Stitcher – search ‘Guru Viking Podcast’. … I am producing a special series of the Guru Viking Podcast to support those affected by the pandemic. 

 I'll be asking my guests questions like how to work with anxiety, fear, and panic? How to work with isolation? How to work with sickness and death? And how to help others having those experiences? Fear, sickness, death are perennial human experiences, and so my hope is that these episodes will be of use not only to those who are being affected now in this situation, but also of use to others beyond it. … 0:55 - Guidance for those who are afraid or panicked. 04:20 - The role of movement in working with strong emotion.
 05:46 - Guidance for those who are sick. 10:15 - Why the mind engages in loops and stories.
 15:22 - Guidance for those who are dying.
 19:15- How to face the reality of death. 23:18 - Guidance to supporting those who are sick or suffering 24:12 - Guidance for those in isolation. 28:48 - Radical embodied intelligence 29:36 - The consequences of embodied intelligence 30:56 - Concluding comments. 
…
 Free Breathing Class with Godfrey: - https://www.guruviking.com/free-breathing-class-godfrey-devereux-guru-viking-podcast/ Check out my previous interview with Godfrey Devereux: - https://www.guruviking.com/ep15-godfrey-devereux-guru-viking-interviews/ To find out more about Godfrey Devereux and his online courses, visit: - www.radicalecology.net For more interviews, videos, and more visit: – www.guruviking.com Music ‘Deva Dasi’ by Steve James

24 Mars 202031min

Ep37: Shinzen Young - Pandemic Edition - Guru Viking Podcast

Ep37: Shinzen Young - Pandemic Edition - Guru Viking Podcast

Shinzen Young - meditation teacher, neuroscience researcher, and author of ‘The Science of Enlightenment’ - is my featured guest in this episode of the Guru Viking Podcast: Pandemic Series. 

 Please share these episodes among those who might find them helpful, and let me know what you think in the comments below. 
... Video version: https://www.guruviking.com/ep37-shinzen-young-pandemic-edition-guru-viking-podcast/ Audio version of this podcast also available on iTunes and Stitcher – search ‘Guru Viking Podcast’. … This is a special series of the Guru Viking Podcast to support those affected by the pandemic. 
 I ask my guests questions like how to work with anxiety, fear, and panic? How to work with isolation? How to work with sickness and death? And how to help others having those experiences? Fear, sickness, death are perennial human experiences, and so my hope is that these episodes will be of use not only to those who are being affected now in this situation, but also of use to others beyond it. … 0:55 - Shinzen’s personal practice response to the pandemic 10:49 - 3 practice opportunities afforded by Covid-19. 17:56 - Guidance for those who are afraid, sick, or dying. 22:56 - Shinzen on death and T.S. Elliot 
…
 To find out more about Shinzen Young, visit: - https://www.shinzen.org/ For more interviews, videos, and more visit: – www.guruviking.com Music ‘Deva Dasi’ by Steve James Video Resources: - How Intense Emotions Can Be No Problem: https://youtu.be/lD1ny_Q8sKo - Mindfulness With Sickness: https://www.youtube.com/watch?v=6vhrTErrZD8 - How To Guide Someone Through The Death Process: https://www.youtube.com/watch?v=gDeMbojj8-E

23 Mars 202033min

Ep36: Bar-Ché Dorje - Pandemic Edition - Guru Viking Podcast

Ep36: Bar-Ché Dorje - Pandemic Edition - Guru Viking Podcast

Bar-ché Dorje, a Dutch Lama in the Aro gTer tradition of Tibetan Buddhism, is my featured guest in this episode of the Guru Viking Podcast: Pandemic Series. 

 Please share these episodes among those who might find them helpful, and let me know what you think in the comments below. 
... Video version: https://www.guruviking.com/ep36-bar-che-dorje-pandemic-edition-guru-viking-podcast/ Audio version of this podcast also available on iTunes and Stitcher – search ‘Guru Viking Podcast’. … I am producing a special series of the Guru Viking Podcast to support those affected by the pandemic. 

 I'll be asking my guests questions like how to work with anxiety, fear, and panic? How to work with isolation? How to work with sickness and death? And how to help others having those experiences? Fear, sickness, death are perennial human experiences, and so my hope is that these episodes will be of use not only to those who are being affected now in this situation, but also of use to others beyond it. … 0:55 - Guidance for those who are afraid or panicked. 01:57 - Methods to relax 04:32 - Mantra and accumulating mantra power
 09:48 - Guidance for those who are sick.
 12:39 - Guidance for those who are dying. 18:50 - About the Yeshe Tsogyal Mantra 20:47 - Bar-ché Dorje sings the Yeshe Tsogyal Mantra 22:05 - Guidance for those in isolation. 25:06 - Concluding comments. 
…
 Check out my previous interview with Bar-ché Dorje: - https://www.guruviking.com/ep21-bar-che-dorje-guru-viking-interviews/ To find out more about Bar-ché Dorje, visit: - https://www.facebook.com/barche.dorje - http://arobuddhism.org/lamas/lamas-bar-che-dorje-and-me-sel.html For more interviews, videos, and more visit: – www.guruviking.com Music ‘Deva Dasi’ by Steve James

21 Mars 202027min

Ep35: Culadasa - Pandemic Edition - Guru Viking Podcast

Ep35: Culadasa - Pandemic Edition - Guru Viking Podcast

Culadasa, meditation teacher and author of ‘The Mind Illuminated’, is my featured guest in this episode of the Guru Viking Podcast: Pandemic Series. 

 Please share these episodes among those who might find them helpful, and let me know what you think in the comments below. 
... https://www.guruviking.com/ep35-culadasa-pandemic-edition-guru-viking-podcast/ Audio version of this podcast also available on iTunes and Stitcher – search ‘Guru Viking Podcast’. … I am producing a special series of the Guru Viking Podcast to support those affected by the pandemic. 

 I'll be asking my guests questions like how to work with anxiety, fear, and panic? How to work with isolation? How to work with sickness and death? And how to help others having those experiences? Fear, sickness, death are perennial human experiences, and so my hope is that these episodes will be of use not only to those who are being affected now in this situation, but also of use to others beyond it. … 0:55 - Guidance for those who are afraid or panicked. 04:37 - Meditation strategies for working with fear
 09:24 - Guidance for those who are sick.
 20:39 - Guidance for those who are dying. 28:04 - Guidance for those in isolation. 30:24 - Concluding comments. 
…
 Check out my previous interview with Culadasa: - https://www.guruviking.com/ep13-culadasa-guru-viking-interviews/ For more interviews, videos, and more visit: – www.guruviking.com Music ‘Deva Dasi’ by Steve James

20 Mars 202033min

Ep34: Paul Cavel - Pandemic Edition - Guru Viking Podcast

Ep34: Paul Cavel - Pandemic Edition - Guru Viking Podcast

Paul Cavel, author and Taoist teacher, is my featured guest in this episode of the Guru Viking Podcast: Pandemic Series. 

 Please share these episodes among those who might find them helpful, and let me know what you think in the comments below. 
... Video version: https://www.guruviking.com/ep34-paul-cavel-pandemic-edition-guru-viking-podcast/ Audio version of this podcast also available on iTunes and Stitcher – search ‘Guru Viking Podcast’. … I am producing a special series of the Guru Viking Podcast to support those affected by the pandemic. 

 I'll be asking my guests questions like how to work with anxiety, fear, and panic? How to work with isolation? How to work with sickness and death? And how to help others having those experiences? Fear, sickness, death are perennial human experiences, and so my hope is that these episodes will be of use not only to those who are being affected now in this situation, but also of use to others beyond it. … 0:55 - Guidance for those who are afraid or panicked. 10:14 - Practices for grounding. 
21:06 - Guidance for those who are sick.
33:04 - Guidance for those who are dying. 38:25 - Spiritual path 
47:22 - Guidance for helping those who are sick or dying. 54:24 - Guidance for those in isolation. 1:02:26 - Information about sex and ejaculation. 1:05:58 - Concluding comments. 
…
 Check out my previous interview with Paul Cavel: - https://www.guruviking.com/ep25-paul-cavel-taoist-energy-arts-guru-viking-interviews/
 To find out more about Paul, visit: – https://www.paulcavel.com/ For more interviews, videos, and more visit: – www.guruviking.com Music ‘Deva Dasi’ by Steve James

19 Mars 20201h 10min

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