Wine Gone Wrong: Reframing Wine Marketing for the Next Generation

The wine is great, but is the marketing rotten?

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In this episode of Brandy, Reilly Newman and Scott Saunders uncork the branding and marketing problems plaguing the wine industry. Straight from the heart of Paso Robles wine country, this Brandy episode dissects the patterns seen in wine marketing and the many fallacies blended throughout. From herd mentality to cliché storytelling, Reilly and Scott discuss why many wineries struggle to connect with younger audiences, why chasing generations or price is not the solution, and what actions can be taken to save wine brands and the industry.

Sip on:

• Why the wine industry keeps recycling the same tired tactics

• A live reengineering of a winery’s marketing plan

• The herd mentality that leads to generic brands and missed opportunities

• How to reframe your offer based on psychographic modes, not just generational labels

• Why wineries shouldn't chase low prices

• Proven reframing strategies to boost perceived value, relevance, and differentiation

If you’re in the wine world (or any industry stuck in tradition), this episode will help you look to the future and market more effectively. Learn how to rethink your brand, attract a new audience, and market with meaning by thinking different.

Have a brand marketing question?

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Who is Reilly Newman?

Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.

Who is Scott Saunders?

Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.