E229 “You can’t let somebody else get you out of alignment…” Guest: Anika Jackson

E229 “You can’t let somebody else get you out of alignment…” Guest: Anika Jackson

USC Annenberg School for Communications and Journalism professor Anika Jackson joins host DP Knudten for a discussion about the intersection of PR and brand, and how the first step toward amplifying your brand is to actively identify the authenticity within it.

++++++

The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).

Each episode is sponsored by DP’s book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand

You can reach DP Knudten at:

Email: dp@dpknudten.com

Website: dpknudten.com

Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten

©2023 DP Knudten LLC - all rights reserved

Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand

Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends

NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it out here: https://www.podbean.com/nonfictionbrand

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Avsnitt(100)

E230 “It’s really funny because I do feel like we’re all born who we are.”Guest: Anika Jackson

E230 “It’s really funny because I do feel like we’re all born who we are.”Guest: Anika Jackson

USC Annenberg School for Communications and Journalism professor Anika Jackson is back with host DP Knudten for more about the brand you are is inextricably linked with the person you were born, and t...

6 Nov 202325min

E228 “If you think…you can’t get any better, you have already lost.” Guest: Jay Baer

E228 “If you think…you can’t get any better, you have already lost.” Guest: Jay Baer

Jay Baer is back for a second-half episode with host DP Knudten about his new book “Time to Win,” and the master strategy behind its multi-stage release, and why he’s still spending serious cash on co...

23 Okt 202322min

E227 “Write it, read it, say it, delete it.” Guest: Jay Baer

E227 “Write it, read it, say it, delete it.” Guest: Jay Baer

Jay Baer is back on the pod to introduce listeners to Tequila Jay, his Insta/TikTok alter ego and how he’s using his well-earned skills to share hard-earned knowledge about agave-based spirits to buil...

16 Okt 202329min

E226 “You have to use the words that your clients are using.” Guest: Chris West

E226 “You have to use the words that your clients are using.” Guest: Chris West

Video Narrative’s Chris West is back with host DP Knudten for more about how understanding and communicating your brand is important, but not as much as speaking your audience’s language in order to d...

25 Sep 202329min

E225 “It’s not the one you think it is.” Guest: Chris West

E225 “It’s not the one you think it is.” Guest: Chris West

Video Narrative’s Chris West joins host DP Knudten for a conversation about how the first step to creating an effective and authentic promo or sizzle reel video is to fully identify the true story of ...

18 Sep 202319min

E224 “You just have to get up and do it.” Guest: Heather Ewing

E224 “You just have to get up and do it.” Guest: Heather Ewing

Commercial Real Estate Broker Heather Ewing is back with host DP Knudten for more about how she’s bringing more of her full self to her commercial real estate business by actively building a single No...

11 Sep 202328min

E223 ”No one else was utilizing videos in the market…” Guest: Heather Ewing

E223 ”No one else was utilizing videos in the market…” Guest: Heather Ewing

Commercial Real Estate Broker Heather Ewing is pioneering the use of social media video to not only build her personal brand, but build real, valuable relationships well outside her home base in Madis...

3 Sep 202319min

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