Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Breaking Up Big Tech

Breaking Up Big Tech

Zephyr Teachout, an attorney and associate professor of Law at Fordham University, joins Scott to discuss monopoly power and antitrust as it relates to the U.S. economy and her latest book, “Break 'Em...

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Algorithmic Commerce

Algorithmic Commerce

Judd Apatow joins Scott to discuss the changes he’s seen to the TV and film industries as well as the role media plays in our society. Judd also shares his thoughts on money, education, and family. Ju...

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Algorithms and the Threats to Democracy

Algorithms and the Threats to Democracy

Yaël Eisenstat, a visiting fellow at Cornell Tech's Digital Life Initiative and former Elections Integrity Head for Political Ads at Facebook, joins Scott to discuss the online threats to democracy an...

17 Sep 20201h 1min

Don’t Lose the Script

Don’t Lose the Script

Scott shares his thoughts on Northeastern’s decision to kick out 11 first-year students for not following social distancing protocol. He also discusses what makes capitalism a great system, but how th...

10 Sep 20201h

State of Play: The Sharing Economy

State of Play: The Sharing Economy

Scott discusses how Google Career Certificates could unbundle higher education. He’s excited, to say the least.  Then, Arun Sundararajan, a professor of entrepreneurship and professor of technology, o...

3 Sep 202052min

 Put Your Bias Down

Put Your Bias Down

Scott discusses the Dow removing Exxon Mobil, Pfizer, and Raytheon Technologies from the index and why the Dow gives us cold comfort. He also answers listener questions about Spotify going vertical, a...

27 Aug 202055min

State of Play: The Economy

State of Play: The Economy

Scott shares his thoughts on the Democratic National Convention and discusses the situation that unfolded at UNC-Chapel Hill and Epic Games suing Apple and Google.  Then, Jim Tankersley, a New York Ti...

20 Aug 202057min

Elitism: Money vs. Influence

Elitism: Money vs. Influence

Scott shares his thoughts on the possibility of Twitter acquiring TikTok and proposes a company that he thinks would be a better acquirer. Scott also addresses Amazon wanting to turn abandoned JCPenne...

13 Aug 202047min

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