157. He Got 1.7M Views in 4 Videos By Hacking the Algorithm (ft. Tejas Hullur)

157. He Got 1.7M Views in 4 Videos By Hacking the Algorithm (ft. Tejas Hullur)

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What’s up, Rock Nation! Today we’re joined by Tejas - the filmmaker and creator behind one of the most thoughtful and vulnerable docuseries on YouTube. After spending 9 months crafting a series on attractiveness, Tejas pulled in over 1.7 million views and sparked thousands of deeply personal conversations in the comments. In this episode, we dive into how he built a YouTube channel rooted in depth, not just reach, and how he’s redefining what it means to build an audience that actually cares. We get into his creative process, the emotional cost of getting vulnerable online, and why most creators are thinking way too small.


Check out Tejas here:

https://www.instagram.com/tejashullur/

https://www.youtube.com/ ⁨@TejasHullur⁩


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Timestamps:

0:00 – Trailer

0:33 – Intro

1:12 – Why Creators Are Pivoting to YouTube Series

2:32 – The Spark Behind the Attractiveness Series

5:07 – The Rule Tejas Uses to Validate Video Ideas

6:18 – How He Structured the Four-Part Series

7:26 – Comparing thumbnails

8:39 – Building Stakes and B-Plots Into Episodes

10:36 – Thumbnail and title strategy

11:23 – Breaking down Tejas’ attractiveness series

12:49 - How to start a successful series

15:20 – Artlist

16:18 - What comes after title and thumbnail

18:16 - How often will Tejas create a series on YouTube

19:49 – The Anxiety of Inconsistent Uploads

21:03 – Short Form Pays the Bills, Long Form Feeds the Soul

23:03 - How Tejas has changed as a creator

24:23 - Editing process

24:47 – Prioritizing Depth Over Width in His Audience

27:38 – Why Word Count in Comments Is His Favorite Metric

28:52 – How to build depth with your audience

32:47 - How to create authentically online

36:38 - What Tejas has learned from his roommate Colt

39:31 - Producer brain

40:08 – Tejas’ ideal monetization strategy

48:20 – Dealing with burnout

52:20 - The future of Tejas’ channel

57:25 - Short form vs long form audiences

58:54 - How to make the leap from short form to long form

1:02:51 - studying formats

1:04:27 – How Tejas’ creative process has changed

1:05:54 - Tejas doesn’t want to go viral

1:10:05 – Tejas’ mindset going into YouTube

1:12:01 – Tejas’ big theory

1:12:43 - What tejas learned from creating short form content

1:13:48 - Keeping the viewers attention

1:16:25 - The future of the creator economy

1:26:04 - What feels off about the creator economy

1:28:44 - What tejas is trying to work on in the next 6-12 months

1:31:45 - Creator vs consumer relationship

1:33:53 - Advice to 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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TikTok:

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Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

90. From Filming Logan Paul's Vlogs to Photographing Fine Art w/ Brendan North

90. From Filming Logan Paul's Vlogs to Photographing Fine Art w/ Brendan North

Today we welcome Brendan North! Brendan is a fine art photographer who draws inspiration from current events, and creates thought provoking images. He got his start shooting big time influencers, when he first moved out to LA, and eventually landed the job of Logan Paul's daily vlog filmer. The past few years, Brendan has focused on pivoting his career, deep diving into the world of NFT's and fine art photography.Check out Brendan on IG: https://www.instagram.com/brendannorth/Cop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

14 Dec 20231h 15min

89. How to Land Amazing Clients who Pay You What You're Worth (Q&A #3)

89. How to Land Amazing Clients who Pay You What You're Worth (Q&A #3)

Roc Nation, we know you've been waiting patiently on this episode! You asked, and we finally delivered! Let us know in the comments if we answered your question! Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

7 Dec 20231h 10min

88. SHORTSTACHE on His NEW Short Film, Creative Struggles & Moving to NYC

88. SHORTSTACHE on His NEW Short Film, Creative Struggles & Moving to NYC

Roc Nation, do we have a special one for you today! On today's episode, we welcome the legend Shortstache. He's built an incredible personal brand over the years and is well known for the incredible colors and tones in his photos (if you know, you know). He recently finished his first short film, Along The Way, which will be out on YouTube later this year. We asked him about what went into making the film, what he learned from his first short film, and why he filmed it in Norway. He also shared the struggles he's been facing lately about feeling complacent, and not feeling as though he is doing enough meaningful work. This is our longest episode to date, and one of our personal favorites!You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Shortstache here:https://www.instagram.com/shortstache/https://www.shortstache.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

23 Nov 20231h 46min

87. Manifesting his Dream Life as a Director in LA w/ Dylan Bradshaw

87. Manifesting his Dream Life as a Director in LA w/ Dylan Bradshaw

Roc Nation, we have an all time episode for you for you. Today, we welcome Dylan Bradshaw. Dylan is a Commercial and film director, based in LA. After hitting a low point in 2020, he truly manifested his way out to Los Angeles and created an incredible career for himself as a director. His personality is infectious and we know you're going to love this episode!You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Dylan here:https://www.instagram.com/dylanjbradshaw/?hl=enhttps://www.dylanjbradshaw.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

16 Nov 20231h 17min

86. $70,000 Commercial Budget Breakdown (How We Spent the Money & Mistakes We Made)

86. $70,000 Commercial Budget Breakdown (How We Spent the Money & Mistakes We Made)

Roc Nation, we have a fun one for you today. We're taking it back to the first time we ever worked together on a big budget production. Did we know what we were doing? eh.... Kinda? Did we learn a lot? Oh ya! Did we make a banger video? Absolutely. You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Nov 20231h 5min

85. Breaking Down the BIGGEST Collabs of 2023

85. Breaking Down the BIGGEST Collabs of 2023

Roc Nation, we all love a good crossover, so today we're talking about the biggest collabs that have happened this year. We go deep on ASAP X F1, Scorsese and Chalamet, and even Kim's making men loungewear now with SKIMS men. Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

2 Nov 202352min

84. From Australia to America - Making it as a Photographer in a New Country w/ Pixie Bella

84. From Australia to America - Making it as a Photographer in a New Country w/ Pixie Bella

Today we welcome Australian photographer and creative director, Pixie Bella. Pixie shares the crazy process it takes to get a work Visa here in the states, what it likes working with her husband, and transitioning into more of a creative director on these massive campaigns her and her husband shoot.You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Pixie Bella!https://www.instagram.com/pixpop/https://www.pixiebellaphotography.com/End Overdose:https://endoverdose.net/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

26 Okt 20231h 17min

83. The MIND BLOWING Updates Adobe Just Announced (ADOBE MAX 2023)

83. The MIND BLOWING Updates Adobe Just Announced (ADOBE MAX 2023)

Roc Nation, welcome back to EP 83! Kostas went to band camp, so we're discussing everything Adobe announced at Adobe MAX 2023. We're curious though, which update are you MOST excited about?!You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

19 Okt 20231h 2min

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