If You're Not Tracking Your SERPs, You're Not Doing SEO - Episode 35
Why you need a SERP Tracker, how to use them to identify penalties, demonstrate that SEO is working, and how to avoid scams and protect yourself. And, a rant about web developers who "do SEO."
20 Dec 202330min
How to Think About SEO If You Want to Be in the 1% - Episode 34
The 1% of SEO professionals think about SEO like this. Probably the most useful 14 minutes you will spend learning SEO.
13 Dec 202314min
SEO Things You Can't Do Anymore Because Spammers Ruined Them - Episode 33
We're going to talk about things you can't do anymore because spammers ruined them, and WHY, and how algorithms counter the spammers.
6 Dec 202326min
A New Kind of Negative SEO and Answers to Questions From Listeners - Episode 32
We've talked about negative SEO before. This is a new kind of negative SEO. I think I'm the first person to talk publicly about this. It's pretty shady (obviously). I mean, it's negative SEO.
29 Nov 202327min
How to Do SEO When You Don't Have Access to, Or Cannot Afford, a PBN - Episode 31
This works, but not as well as it did a decade ago. But it's free, and it will probably help you.
22 Nov 202338min
What Is the Difference Between "Topical Authority" (Relevancy) and "Authority?" - Episode 30
"This is the reason your competition outranks you when you can't figure out why your competition is outranking you" is what you will learn from this episode. Listen and learn, and don't buy terrible SEO courses.
15 Nov 202329min
What is Anchortext, and Why Is It Important? (Or, How to Rank Any Website For Any Keyword) - Episode 29
We talk about what anchortext is, and why it's important to SEO. This is as close as you can get to an "SEO secret."
8 Nov 202325min
The Problem With the SEO Industry - Episode 28
99% scammers. 1% legit. Learn why. I edited this episode to include around 9 minutes of additional commentary about why scammy salespeople are successful in all areas, not just SEO.
1 Nov 202347min
