Spikes Excitement Talk #59 with Benjamin Lickfett

Spikes Excitement Talk #59 with Benjamin Lickfett

In this episode, Gordon sits down with Benjamin Lickfett, Global VP of Breakthrough Innovation & Digital Inventions at Diageo — the dream job for anyone passionate about where tech meets culture.
From whiskey to Guinness to emerging tech, Benjamin’s career is anything but linear. He shares his journey from international relations at Tufts to startup founder, consultant, and now innovation leader for one of the world’s most iconic brand portfolios.

They dive into how Benjamin keeps heritage brands relevant in a fast-changing world, why digital detox moments matter in bar culture, and how his team created FlavourPrint — a personalized taste-matching platform now scaling across 40+ countries. Plus, the highs and lows of innovation, building with resilience, and the art of shaping progress that sticks.
The conversation explores the importance of mentorship, the power of open organizational cultures, and the role of leadership styles in shaping careers. Benny reflects on the impact of early brand visionaries like David Aaker, and how truly great leaders share what they know to elevate others.

From navigating cultural differences in a globally distributed team to tackling the future of emerging technologies, Benjamin shares what keeps him inspired: the ability to learn, adapt, and create meaningful innovation. They also dive into the idea of urgent optimism—the belief in a better future, paired with the drive to make it happen now.

Tune in if you're curious about what it takes to lead innovation on a global scale—and how to stay grounded while doing it.

Avsnitt(171)

Spikes Excitement Talk #179 with Burcu Sahin

Spikes Excitement Talk #179 with Burcu Sahin

In this episode of Excitement Talks, Sandra Peat speaks with Burcu Sahin, Director of Global Marketing for Portfolio Strategic Initiatives at Mars, about a career driven by curiosity, culture and a de...

27 Apr 13min

Spikes Excitement Talk #178 with Eugene Lee

Spikes Excitement Talk #178 with Eugene Lee

In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malays...

27 Apr 35min

Spikes Excitement Talk #177 with Florent Bondoux

Spikes Excitement Talk #177 with Florent Bondoux

In this episode, Gordon Euchler sits down with Florent Bondoux, Global Head of Digital, E-Commerce, Data & Analytics at Nestlé Health Science, to explore how AI is transforming health, commerce and th...

27 Apr 25min

Spikes Excitement Talk #176 with Mahabir Panigrahi

Spikes Excitement Talk #176 with Mahabir Panigrahi

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shapi...

21 Apr 23min

Spikes Excitement Talk #175 with Andrés Ruiz

Spikes Excitement Talk #175 with Andrés Ruiz

In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation...

21 Apr 30min

Spikes Excitement Talk #174 with Chris Fiorillo

Spikes Excitement Talk #174 with Chris Fiorillo

In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career...

21 Apr 23min

Spikes Excitement Talk #173 with Ciaran McCarthy

Spikes Excitement Talk #173 with Ciaran McCarthy

In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a profes...

15 Apr 31min

Spikes Excitement Talk #172 with Mélanie Brinbaum

Spikes Excitement Talk #172 with Mélanie Brinbaum

In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, ...

15 Apr 21min

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