#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

Send a text Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations. Loyalty360 CEO Mark Johnson ...

2 Juni 202141min

Loyalty360 Loyalty Live - with Ned Moore, Clutch

Loyalty360 Loyalty Live - with Ned Moore, Clutch

Send a text Loyalty360's Mark Johnson interviews Ned Moore, Clutch to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers ...

1 Juni 202117min

Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

Send a text Loyalty360's Mark Johnson interviews Tom Car, Chief Marketing Officer of Chicken Salad Chick. Tom Carr says there are still some business associates who are surprised that a restaurant ch...

1 Juni 202135min

For Jersey Mike’s Subs, Technology Keeps Rewards Running

For Jersey Mike’s Subs, Technology Keeps Rewards Running

Send a text Rich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in developme...

26 Maj 202129min

Loyalty360 Loyalty Live - with Tyler Baesman and Rachel Iannarino, Baesman

Loyalty360 Loyalty Live - with Tyler Baesman and Rachel Iannarino, Baesman

Send a text Loyalty360's Mark Johnson interviews Tyler Baesman and Rachel Iannarino, Baesman to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Lo...

25 Maj 202121min

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Send a text Sachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 store...

25 Maj 202126min

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Send a text Loyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts ...

21 Maj 202122min

Ideal Image Using Memberships to Personalize with Consumers

Ideal Image Using Memberships to Personalize with Consumers

Send a text David Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox...

20 Maj 202125min

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