604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing
Think scarcity is just a marketing gimmick? Used properly, it’s one of the fastest ways to increase perceived value, build community, and grow sales—without racing to the bottom on discounts. In th...
11 Nov 202512min
603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah
Joey Shamah built e.l.f. Cosmetics into a billion-dollar beauty brand by doing the exact opposite of every competitor in the industry. In this interview, the e.l.f. co-founder breaks down how he turn...
6 Nov 202551min
602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch
Everyone saw the headlines—but the real lessons from Alex Hormozi’s $100M book launch are in the planning, positioning, and pre-launch. In this episode, I break down the fundamentals you can lift s...
4 Nov 202513min
601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway
Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder bre...
30 Okt 202557min
600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)
AI is the biggest shift since the internet—and if you’re not using it daily as a founder, you’re falling behind. In this episode, I break down exactly how I use AI to think clearer, execute faster,...
28 Okt 202512min
599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)
Suneera Madhani built Stax from an idea her employer rejected into a $1B fintech unicorn processing over $25B in payments. In this interview, the Stax co-founder shares how she went from selling c...
23 Okt 202540min
598: (Solo) Your Brand Is Not a Logo: Why Most Founders Get Stuck Before They Even Launch
Think your “brand” is a logo, font, and color palette? That’s polish—not branding. Real ecommerce branding makes customers feel understood, builds instant trust, and increases conversions across your ...
21 Okt 20259min
597: How She Built a $33M App with ZERO Ads | Tezza Barton
Tezza Barton bootstrapped the Tezza app from a two-person passion project into a 25M+ download, $33M/year creative-tech brand—with just 15 employees and zero paid ads for the first four years. In th...
16 Okt 202551min
