AI, Brand Blandness & the Creative Fight to Stand Out
Tech Talks23 Maj 2025

AI, Brand Blandness & the Creative Fight to Stand Out

In this conversation recorded at Web Summit Rio, David Savage sits down with Lisa Smith, Global Executive Creative Director at Jones Knowles Ritchie, to unpack the tension between creativity, AI, and brand identity. Lisa challenges the notion that AI equals innovation—arguing that in too many cases, it simply accelerates blandness. With nearly two decades of design and strategy experience, she explains why truly distinctive branding still requires human insight, cultural fluency, and original thought. This episode is a must-listen for brand leaders, marketers, and creative technologists who want to build relevance in an increasingly automated world.

Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at ⁠⁠www.nashsquared.com⁠⁠

The music on Tech Talks is created by London artist Lemzi: ⁠⁠www.lemzi.com⁠

Avsnitt(828)

Data is helping organisations understand which skills they need to build, buy and borrow.

Data is helping organisations understand which skills they need to build, buy and borrow.

So AstraZeneca have had quite the year! But whilst press focus has been on the vaccine and the companies efforts to beat Covid, what about the ongoing development of staff learning and the skills the ...

29 Juni 202137min

Does everyone need to know how to code?

Does everyone need to know how to code?

Sophia is the founder of Tech for Non-Techies. What's the business about? Helping people have a working understanding of tech without making them feel their skills aren't fit for purpose. As a non-tec...

25 Juni 202142min

Vee Mistry and the ongoing challenge of increasing diversity in technology.

Vee Mistry and the ongoing challenge of increasing diversity in technology.

Vee took an unusual route into the technology industry, but it's landed her in a leadership role that involves technical skills, people skills and creativity. Sadly her story is still rare in the indu...

22 Juni 202129min

What's the future of movement around our cities? Bolt think they know...

What's the future of movement around our cities? Bolt think they know...

Sam Raciti, General Manager of Bolt in the UK, tells us how the pandemic affected their business, how they see micro-mobility offering green, sustainable choices to urban travel and how they expect to...

18 Juni 202136min

Benji explains why friction is the force that gives meaning to your engagements.

Benji explains why friction is the force that gives meaning to your engagements.

Benji Vaughan, CEO and founder, tells us why his company isn't interested in data, he just wants to give you the tools to monetise meaningful engagements.

15 Juni 202137min

Leva provides hope to chronic pain sufferers

Leva provides hope to chronic pain sufferers

Eric, CEO and co-founder of Leva Clinic describes the appalling situation regarding chronic pain in the UK, and tells us why a digital lab can provide hope to those people suffering.

11 Juni 202134min

Are e-bikes the transport of choice for a hybrid working world?

Are e-bikes the transport of choice for a hybrid working world?

Jamie Milroy gave up a career in economics to launch DASH, a subscription-base e-bike provider. For just £30 or £40 per month workers can get a bike, helmet and services. Why is that important? For on...

8 Juni 202138min

We look forward and explore how hybrid working could improve the careers of women in tech.

We look forward and explore how hybrid working could improve the careers of women in tech.

Geraldine in the Chief Revenue Officer at Personio, a business helping SMEs unlock their productive potential. Today we're talking about culture, and the role of the pandemic in women's careers. We kn...

4 Juni 202136min

Populärt inom Teknik

uppgang-och-fall
elbilsveckan
bilar-med-sladd
market-makers
natets-morka-sida
rss-elektrikerpodden
skogsforum-podcast
rss-laddstationen-med-elbilen-i-sverige
bli-saker-podden
rss-uppgang-och-fall
rss-technokratin
bosse-bildoktorn-och-hasse-p
hej-bruksbil
rss-veckans-ai
rss-ai-med-katarina-gospic-och-viggo-cavling
rss-sogeti-sweden-podcasts
rss-kack-tech-podcast
rss-fabriken-2
rss-en-ai-till-kaffet
rss-bakom-boken