AI, Brand Blandness & the Creative Fight to Stand Out
Tech Talks23 Maj 2025

AI, Brand Blandness & the Creative Fight to Stand Out

In this conversation recorded at Web Summit Rio, David Savage sits down with Lisa Smith, Global Executive Creative Director at Jones Knowles Ritchie, to unpack the tension between creativity, AI, and brand identity. Lisa challenges the notion that AI equals innovation—arguing that in too many cases, it simply accelerates blandness. With nearly two decades of design and strategy experience, she explains why truly distinctive branding still requires human insight, cultural fluency, and original thought. This episode is a must-listen for brand leaders, marketers, and creative technologists who want to build relevance in an increasingly automated world.

Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at ⁠⁠www.nashsquared.com⁠⁠

The music on Tech Talks is created by London artist Lemzi: ⁠⁠www.lemzi.com⁠

Avsnitt(825)

Stuart Bannerman, Lead Architect at Tangent, on why companies were left scrambling to scale.

Stuart Bannerman, Lead Architect at Tangent, on why companies were left scrambling to scale.

Today's show we're talking to Stu Bannerman, who gives his take on why companies struggled to meet demand during the height of the pandemic, and why disaster recovery was left in the long grass (and h...

31 Juli 202026min

Erik Kostelnik, CEO of Postal.io, on ups and downs of entrepreneurship in a difficult market

Erik Kostelnik, CEO of Postal.io, on ups and downs of entrepreneurship in a difficult market

Erik joins us from the West Coast to chat about Postal.io, to talk about the sales and marketing sector, and being an entrepreneur in the current climate. He discusses the need to understand the marke...

28 Juli 202038min

Amir Hashmi, CEO of zsah, describes how cloud services are evolving in response to Covid-19

Amir Hashmi, CEO of zsah, describes how cloud services are evolving in response to Covid-19

Amir Hashmi is a technology expert with more than 20 years’ experience working in companies like BP, Bertelsmann, Merck and Deutsche Bank. He founded zsah, an award-winning cloud and managed technolog...

24 Juli 202036min

Jason Brennan, CEO of Luminance, thinks legal is beyond the point of return.

Jason Brennan, CEO of Luminance, thinks legal is beyond the point of return.

Jason is CEO of Luminance, the market-leading artificial intelligence platform for the legal industry. We chat about how businesses need to pivot, redefine what efficiency means, and embrace the new w...

21 Juli 202034min

David Excell, Founder of Featurespace, reveals how behaviour analytics is being used to stop fraud.

David Excell, Founder of Featurespace, reveals how behaviour analytics is being used to stop fraud.

David joins the show to explain how behaviour analytics can be used to protect consumers and businesses from fraud. Machine learning and automation is key as the data used to profile and understand ou...

17 Juli 202028min

Pialy Aditya, Chief Strategy Officer at Republic, discusses funding post-Covid.

Pialy Aditya, Chief Strategy Officer at Republic, discusses funding post-Covid.

Pialy is Chief Strategy Officer at Republic, an investment platform for startup companies. We chat about inclusion and tackling the inequality in funding, how the pandemic has altered the relationship...

14 Juli 202032min

Alex Young, CEO of Virti, shares how he plans to change learning in organisations.

Alex Young, CEO of Virti, shares how he plans to change learning in organisations.

Alex Young is CEO of e-learning tech offering Virti. As an ex-surgeon Alex has experience of training for the healthcare sector, and is trying to give all students and professionals better access to i...

10 Juli 202036min

Bonnie Lister Parsons, CEO of School of SOS, is democratising dance, and tech is the platform!

Bonnie Lister Parsons, CEO of School of SOS, is democratising dance, and tech is the platform!

Bonnie is on a mission to bring dance into your homes with her Queens! We find out why School of SOS was ready for the virtual revolution and the success of bringing fitness and dance online. Fingers ...

7 Juli 202045min

Populärt inom Teknik

uppgang-och-fall
elbilsveckan
market-makers
rss-elektrikerpodden
bosse-bildoktorn-och-hasse-p
bilar-med-sladd
natets-morka-sida
rss-laddstationen-med-elbilen-i-sverige
rss-uppgang-och-fall
developers-mer-an-bara-kod
skogsforum-podcast
gubbar-som-tjotar-om-bilar
rss-veckans-ai
rss-technokratin
hej-bruksbil
rss-it-sakerhetspodden
rss-heja-framtiden
rss-fabriken-2
rss-digitala-influencer-podden
rss-milpodden