True Grime Stories22 Apr 2025

26: Amy Smith’s Rise from Solopreneur to CEO in the Cleaning World

“If you're a solo cleaner, there's no reason for it. Learn how to build a business.” - Amy Smith

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.

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Episode Summary: Hey everyone, I’m Jeannie Henderson, and in this episode of True Grime Stories, I sit down with my friend Amy Smith, the owner of Dazzle Cleaning Service in Dewitt, Michigan. Amy takes us through her inspiring journey—from starting as a solo cleaner in the '90s to running a million-dollar cleaning company with 15 full-time employees.

You’ll hear how she overcame self-doubt, let go of the mop, trusted her team, and built a business where people love Mondays. Amy's story is packed with real talk, relatable moments, and the kind of motivation every cleaning business owner needs. If you’re wondering whether it’s too late to build the business you dream of—Amy’s here to show you it’s absolutely not.

Key Topics:

Transitioning from solo cleaner to CEO
Letting go of control and trusting your team
The importance of coaching and mentorship
Investing in education and business systems
How feedback and communication shape client retention
Building a team that values Mondays over Fridays
Creating a business with purpose, culture, and love

Guest’s Information:

Learn more about Dazzle Cleaning Service at http://dazzlecleaning.com
CBF (Cleaning Business Fundamentals) – A business coaching program

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

Website: jeanniehenderson.com
Facebook: https://www.facebook.com/JeannieHendersonConsulting/
Instagram: https://www.instagram.com/jeanniehenderson
Linkedin: https://www.linkedin.com/in/jeanniehenderson

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