This advice will make you more persuasive
On today’s episode of Nudge, I learnt something that genuinely surprised me. Persuasive people aren’t born persuasive. They’re not persuasive because of their looks, their character, or their positi...
8 Jan 202429min
How Sainsbury’s and Adobe nudge customers
Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspi...
2 Jan 202424min
The best of Nudge in 2023
I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best bits of advice I’ve heard all year. Sign up for the Nudge Newsletter: https://www.nudgepod...
26 Dec 202325min
10 lessons from the #1 marketing podcasters
I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know. Sign up to my newsletter: https://www.nudgepodcast.com/mailin...
18 Dec 20231h 3min
MAAATE: The most polarising ad of the year
This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideo...
11 Dec 202324min
Six proven principles to persuade anyone
In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of N...
4 Dec 202326min
“Voter” vs. “Vote”: How one letter changed elections
There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He...
28 Nov 202329min
This podcast has 1,231,705 plays (learn why that’s important)
Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At least according to today’s guest. Thomas McKinlay is the...
20 Nov 202324min
