The Chris Harder Show26 Maj 2025

How Rob Murgatroyd Went Viral in His 50s and Reinvented His Life in Italy

Ever wonder what it takes to design a dream life and go viral while doing it? In this episode, I brought back one of my best friends in the world, Rob Murgatroyd. We talk about what made him move to Italy and become a viral sensation on Instagram, TikTok, and Facebook in his 50s. Rob shares his exact content formula to rack up millions of views online, how to know when it's time to trade "more" for "meaning", and what he's learned from the Italian lifestyle that most entrepreneurs are missing. Get ready to curate your life and business!

HIGHLIGHTS

00:00 How where you live shapes who you become.

06:45 What Italians have mastered about the "middle" of life.

10:00 Why Rob left California for a slower and deeper life in Italy.

12:15 The BTS story of Rob's upcoming book! (and maybe a movie)

15:00 How Italian culture flipped Rob's style, confidence, and mindset.

19:00 What's your formula for going viral at 50+?

25:15 Rob's 5-step viral content formula.

33:45 The surprising social platform outperforming Instagram and TikTok.

38:00 Details on our exclusive Italy Rally experience.

RESOURCES

Grab your spot for the Italian Supercar Rally HERE!

Join the most supportive mastermind on the internet - the Mentor Collective Mastermind!

Make More Sales in the next 90 days - GET THE BLUEPRINT HERE!

Check out upcoming events + Masterminds: chrisharder.me

Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.

Chris: @chriswharder

Lori: @loriharder

Frello: @frello_app

Rob: @robmurgatroyd

Rob in Italy: @robkim_italia

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