🎙 From Basement Startup to Multi-State Success | Jon Groth on Law Marketing Zone

🎙 From Basement Startup to Multi-State Success | Jon Groth on Law Marketing Zone

Jon Groth joined Marilyn Jenkins on the Law Marketing Zone podcast to share the remarkable story behind building Groth Law Firm from the ground up. What started in a basement with just a computer, printer, and cell phone has grown into a thriving personal injury practice with over 30 employees across multiple states.

In this episode, Jon dives into the mindset shift that helped him lead before ever earning the title of “owner.” He explains how creating “a firm within a firm” helped him lay the foundation for long-term growth—well before launching his own. Jon and Marilyn discuss the vital difference between working in your firm versus on your firm, and how that change in perspective reshaped his leadership style and business strategy.

They also explore how continuous improvement through coaching, mastermind groups, and even learning from private equity models in industries like dentistry and HVAC can transform how attorneys operate in an evolving legal landscape.

Plus, Jon breaks down his firm’s approach to marketing. You’ll hear why some of their most successful social media content has nothing to do with law—and everything to do with authenticity. But he also offers a critical warning: if you're a personal injury client, stay off social media during your case. Insurance companies are watching.

Whether you’re a solo practitioner, law firm leader, or legal marketer, this conversation is packed with practical insights you can apply today.

Link Back To Original: https://www.youtube.com/watch?v=IRdGpiReqg4

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