#149: Google I/O, Claude 4, White Collar Jobs Automated in 5 Years, Jony Ive Joins OpenAI, and AI’s Impact on the Environment

In Episode 82 of The Marketing AI Show, discover the newest advancements in AI, where certain updates may feel like they are directly from a Sci-Fi movie. Hosts Paul Roetzer and Mike Kaput explore the rationale behind paid AI tools, the newest updates from Google Bard, and Big Tech's AI-driven quarterly earnings calls. 00:05:18 — Are paid AI tools worth the $30/user/month cost? 00:16:33 — Google Bard just got some more big updates 00:27:47 — Apple, Alphabet, Microsoft and Meta’s AI-Driven Earnings Calls 00:42:25 — Apple Vision Pro launches  00:49:25 — Who Owns Your Voice? 00:53:51 — The hottest new job in corporate America? Chief AI Officer. 00:57:11 — The First Human Received a Brain Implant from Elon Musk’s Neuralink 01:02:20 — Microsoft Copilot for Sales and Copilot for Service are now generally available 01:05:56 — Amazon announces Rufus, a new Gen AI-powered shopping experience This episode is brought to you by our sponsors:  Today’s episode is brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time. Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights. During this year’s Summit, you’ll: Discover the current state of AI writing technologies. Uncover how generative AI can make writers and content teams more efficient and creative. Learn about dozens of AI writing use cases and tools.  Consider emerging career paths that blend human + machine capabilities.  Explore the potential negative effects of AI on writers.  Plan for how you and your company will evolve in 2024 and beyond.   The best part? Thanks to our sponsors, there are free ticket options available! To register, go to AIwritersummit.com -- This episode is also brought to you by our brand new Piloting AI 2024 course. Piloting AI 2024 is a collection of 18 on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs.  More than 800 learners registered for the inaugural 2023 edition. The fully updated series, including a new Generative AI 101 course, is available on pre-sale now, and the full course launches this week on Thursday, Feb. 8. Go to PilotingAI.com to learn more. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

6 Feb 20241h 11min

Discover how Publicis Groupe's massive $326 million AI investment is set to revolutionize ad agency operations on Episode 81 of The Marketing AI Show with hosts Paul Roetzer and Mike Kaput. We also discuss Google Bard's leap over GPT-4 in AI model rankings and introduce our mission to enhance AI literacy for all with our latest educational courses. Tune in for even more insightful analysis on these significant AI advancements! 00:05:07 — Publicis to invest 300 mln euros in AI plan over next three years 00:22:14 — Bard with Gemini Pro surpasses GPT-4 on top LLM evaluation leaderboard 00:29:49 — Introducing AI Literacy for All 00:42:50 — The career trajectories of the researchers behind one of AI’s most important papers 00:47:04 — Google announces AI video generator Lumiere. 00:51:21 — Chrome is getting a new experimental AI writing feature. 00:55:04 — Fake Joe Biden robocall tells New Hampshire Democrats not to vote 00:58:09 — White House calls for legislation to stop Taylor Swift AI fakes 01:01:22 — What AI can’t—and shouldn’t—do 01:04:39 — One easy way to apply AI throughout your day This episode is brought to you by BrandOps:  Many marketers use ChatGPT to create marketing content, but that's just the beginning. When we sat down with the BrandOps team, we were impressed by their complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions. Use BrandOps data to drive unique AI content based on what works in your industry. Visit brandops.io/marketingaishow to learn more and see BrandOps in action. Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time. Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

30 Jan 20241h 10min

Join hosts Mike Kaput and Paul Roetzer in this informative episode as they explore the latest advancements in AI. They discuss Microsoft's innovative release of Copilot Pro, Meta's ambitious project on 'Open Source' Artificial General Intelligence, and the IMF's significant prediction that AI will affect 40% of jobs worldwide. Prepare for a comprehensive analysis of how these developments are revolutionizing the tech world and what it means for the future of work. Don't miss the rapid-fire section of the podcast for even more insights.  00:03:35 — Microsoft’s new Copilot Pro brings AI-powered Office features to everyone 00:11:34 — Meta announces it’s building open source AGI. 00:25:57 — IMF warns AI to hit almost 40% of jobs worldwide and worsen overall inequality 00:36:35 — Altman says ChatGPT will have to evolve in “uncomfortable” ways 00:43:40 — How OpenAI, Meta, Google are planning for 2024 elections 00:47:22 — OpenAI says it’s “impossible” to create useful AI models w/o copyrighted material 00:49:40 — The AI phones are coming 00:52:30 — Elon Musk gives Tesla ultimatum: Another 12% of shares or no AI, robotics This episode is brought to you by BrandOps:  Many marketers use ChatGPT to create marketing content, but that's just the beginning. When we sat down with the BrandOps team, we were impressed by their complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions. Use BrandOps data to drive unique AI content based on what works in your industry. Visit brandops.io/marketingaishow to learn more and see BrandOps in action. Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time. Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

23 Jan 202459min

Hosts Mike Kaput and Paul Roetzer catch up in another episode of The Marketing AI Show, in a busy week where there was no shortage of AI news. OpenAI stays in the news with ChatGPT team subscriptions rolling out (which Paul signed our team up for) and GPT Store. Rabbit hit the news, and quickly sold out. And there’s much more in the rapid-fire section of the podcast, so be sure to tune in! 00:03:25 — OpenAI debuts ChatGPT subscription aimed at small teams 00:20:03 — Introducing the GPT Store 00:30:08 — Rabbit sells out 10,000 units of its R1 pocket AI companion in one day 00:46:57 — OpenAI and journalism 00:50:24 — OpenAI in content licensing talks with CNN, Fox and Time 00:51:58 — 94% of Google SGE links are different from organic search results, study finds 00:55:58 — Duolingo Cuts 10% of Contractors as It Uses More AI to Create App Content 00:57:03 — Google removes 17 features from Google Assistant and conducts layoffs 00:58:03 — Generative AI isn’t a home run in the enterprise 01:00:55 — Quora raises $75M from Andreessen Horowitz This episode is brought to you by BrandOps:  Many marketers use ChatGPT to create marketing content, but that's just the beginning. When we sat down with the BrandOps team, we were impressed by their complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions. Use BrandOps data to drive unique AI content based on what works in your industry. Visit brandops.io/marketingaishow to learn more and see BrandOps in action. Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time. Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

16 Jan 20241h 7min

Kicking off the new year after a brief hiatus, our first 2024 episode looks at the latest advancements in AI. Join hosts Mike Kaput and Paul Roetzer as they discuss the significant legal battle between The New York Times and OpenAI/Microsoft, explore the concepts driving the 'e/acc' Movement, and examine the implications of deepfake technology. 00:05:19 — New York Times sues OpenAI and Microsoft for copyright infringement 00:23:38 — Inside the e/acc movement 00:42:20 — Ethan Mollick’s perspective on the growing power of deepfakes 00:51:51 — AI-powered search engine Perplexity AI raises $73.6M 01:03:35 — Microsoft’s new Copilot key is the first change to Windows keyboards in 30 years 01:05:08 — OpenAI’s app store for GPTs will launch next week 01:07:59 — Issues with Anthropic’s Claude This episode is brought to you by BrandOps:  Many marketers use ChatGPT to create marketing content, but that's just the beginning. When we sat down with the BrandOps team, we were impressed by their complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions. Use BrandOps data to drive unique AI content based on what works in your industry. Visit brandops.io/marketingaishow to learn more and see BrandOps in action. Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time. Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

9 Jan 20241h 14min

Our Intro to AI courses offer foundational insights into the world of artificial intelligence. Having completed 32 sessions, we've encountered a diverse array of questions from our attendees. In this week's podcast episode, we're excited to delve into the most frequently posed questions and provide insightful answers. We hope you enjoy this episode, and join us for our first Intro to AI for Marketers class of 2024 on January 11!  00:05:27 — How does an enterprise go from “one-off” approaches to a more holistic AI strategy where tools and apps are chained together and are aligned to the ultimate goal of the company? 00:07:46 — How can I train AI on my company’s content? 00:10:38 — How much concern should I (my company) have about the content we feed into these public models? How do we keep data privacy top of mind? 00:12:24 — What is (or what will be) generative AI’s impact on search? How can marketers and businesses mitigate risk or stay ahead? 00:14:34 — To what extent does success with AI require good data? Should we be using the potential of AI as a trigger to elevate a culture of data hygiene across our organization? 00:15:56 — What are your best recommendations for agencies looking to take their teams (or their leadership team) on this journey? 00:18:25 — Once AI usage in marketing scales and matures, how will it impact the marketing team structure, and certain roles & responsibilities? 00:23:03 — In which marketing roles/functions are you seeing the greatest increase in efficiency or productivity? 00:25:44 — What are the pros and cons of using ChatGPT in the workplace? 00:29:21 — What advice do you have for marketers eager to take your advice who are hamstrung by overly restrictive AI policies from risk-averse legal teams? Is there support for pushing back? 00:32:07 — Are there prompt engineering rules or best practices to help validate the accuracy of data included in the content and also avoid controversial topics/language? 00:36:32 —What suggestions do you have for AI development for small companies with a specialized market focus?   00:39:04 — What marketing processes/tasks do you feel can/will benefit most from GenAI? Which ones do you feel are least likely to benefit?  00:41:06 — We talked a little on the last Intro to AI class about AI for lead gen. You had some good thoughts about thinking bigger than generating leads, and more about the content needed, analysis being done, etc. Can we talk more about that? 00:43:59 — What’s the best way, the best tool, the best use case to get started?  Algomarketing connects ambitious B2B enterprises to the competitive advantages of the autonomous. Their workforce solutions work to unlock the power of algorithmic marketing through innovation, big data, and optimal tech stack performance. Visit Algomarketing.com/aipod and find out how Algomarketing can help you deliver deeper insights, faster executions, and streamlined operations through the power of AI. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

19 Dec 202356min

After a week that began quietly, we are here with a multitude of AI developments. Mike and Paul look into Silicon Valley's intense AI competition, where tech companies like Google, Microsoft, and Meta rapidly shift gears to focus on rapid AI development, they also look at the implications of Google's new Gemini and read into the events within OpenAI, exploring the aftermath. 00:03:32 — New York Times research explores the AI arms race 00:14:41 — Meet Gemini, Google’s long-awaited GPT-4 competitor 00:28:02 — A Brief Wrap-Up of the OpenAI saga  00:34:05 — GrokAI is now rolling out  00:42:14 — The European Union agrees on final details of landmark AI law, the AI Act 00:45:00 — Mistral releases a new LLM with a torrent link and zero fanfare 00:50:06 — Microsoft announces what’s next for Copilot 00:53:18 — Runway partners with Getty Images to build a safe AI video generation model 00:56:59 — Andrej Karpathy and the “hallucination” problem Algomarketing connects ambitious B2B enterprises to the competitive advantages of the autonomous. Their workforce solutions work to unlock the power of algorithmic marketing through innovation, big data, and optimal tech stack performance. Visit Algomarketing.com/aipod and find out how Algomarketing can help you deliver deeper insights, faster executions, and streamlined operations through the power of AI. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

12 Dec 20231h 7min

A new week, a new update from OpenAI… We cover everything from OpenAI's official CEO announcement to Amazon's introduction of Q, discuss the potential risks associated with generative AI, and touch upon Google's recent decision to postpone their AI software release. With so much happening in the AI landscape, we're here to keep you informed. Tune in this week to stay up-to-date with the latest news!  00:02:20 — OpenAI formally announces Sam Altman returning as company CEO 00:13:47 — Amazon introduces Q 00:23:19 — Mollick warns on the danger presented by AI-Generated content 00:33:34 — Microsoft research indicates the power of Generative AI  00:40:54 — Google postpones big AI launch as OpenAI trails ahead 00:43:29 — Ego, Fear and Money: How the A.I. Fuse Was Lit 00:50:10 — More than half of generative AI adopters use unapproved tools at work 00:54:17 — Sports Illustrated Published Articles by Fake, AI-Generated Writers 00:58:07 — Apple launches personalized voice 01:01:03 — A fun experiment with ChatGPT / DALL-E 3 Algomarketing connects ambitious B2B enterprises to the competitive advantages of the autonomous. Their workforce solutions work to unlock the power of algorithmic marketing through innovation, big data, and optimal tech stack performance. Visit Algomarketing.com/aipod and find out how Algomarketing can help you deliver deeper insights, faster executions, and streamlined operations through the power of AI. Use BrandOps data to drive unique AI content based on what works in your industry. Many marketers use ChatGPT to create marketing content, but that's just the beginning. BrandOps offers complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions.  Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

5 Dec 20231h 6min