One Knight in Product27 Maj 2025

CPO Stories: Maud Larpent - Treatwell

Welcome to CPO Stories!

In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digging into how they approach product management within their organisations, how they approached the leap into executive product leadership and trying to get some deep insights into how they view product management practices and culture. If you're a CPO and would like to come on, drop me a line! Or, forward this episode to your CPO and tell them you want them to come on 🙂

About the Episode

In this episode, I speak with Maud Larpent, Chief Product Officer at Treatwell, the largest hair and beauty booking platform in Europe which works with 75,000 salons across 15 countries. Maud started out working at Reuters, before moving into product leadership at TripAdvisor and Expedia and onwards to Treatwell.

We cover a lot, including:

All about Treatwell and how it's more than just a booking app
How Treatwell balances B2B and B2C needs, and why the B2B side is central to delivering a great consumer experience
Structuring product at Treatwell: team size, "three-in-a-box" model, and balancing tech ownership with customer problems
How B2C product teams can stay motivated and aligned in a surprisingly sales-led organisation
The importance of being honest about your product maturity when hiring, and hiring people who want to help you get better
Making the transition to leadership: letting go of needing all the answers and learning to lead through others
Balancing strategic and tactical involvement, and making sure you encourage teams to solve problems instead of blindly executing executive ideas
Why Treatwell is a great place for product people: meaningful challenges, international teams, and a mission to support entrepreneurs

Check out Treatwell

Check out Treatwell's website: https://www.treatwell.co.uk/, or their careers page: https://apply.workable.com/treatwell/.

Connect with Maud

You can connect with Maud on LinkedIn: https://www.linkedin.com/in/maud-larpent/.

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