Nordic Hardtech Podcast (formerly Hårdvarupodden)27 Maj 2025

25. Joacim Westlund Prändel – Less is More: How Flic Pushed the Button on Scalable Hardware [ENG]

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Episode #25 Less is More: How Flic Pushed the Button on Scalable Hardware

What if turning off a light or flipping a music sheet could be done with a single press? That’s the vision Joacim Westlund Prändel set out to build with Flic, a Bluetooth-enabled smart button that’s now powering everything from smart homes to healthcare panic systems.

In this episode, we dive into how a humble prototype from Stockholm grew into a profitable global hardware business—scaled on revenue, not venture rounds. With a lean team, clever manufacturing partnerships, and an obsession with reliability, Flic shows what’s possible when tactile tech meets tight execution.

In this episode:

✅ How Flic turned a physical button into a platform

✅ Why crowdfunding beat VC—and still does

✅ Lessons from scaling hardware through Highway1 and Southeast Asia

✅ What it really takes to ship at global scale

✅ Why simplicity, not software, is Flic’s strongest moat

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