Spikes Excitement Talk #61 with Anja Urlichs

Spikes Excitement Talk #61 with Anja Urlichs

In this episode of Spikes Excitement Talks, Gordon sits down with Anja Urlichs, former Senior Director of SMB Marketing for International Markets at PayPal, to explore her two-decade journey through fintech, strategy, and brand transformation. From a grounding in classical banking and strategy consulting to finding her spark at a mobile payments startup, Anja’s story is one of intentional pivots, global perspective, and bold creativity.

They talk about her leap from banking to fintech and the electric energy of startup life 20 years at PayPal—from a team of 30 in a startup-style office to shaping global brand trust campaigns that broke through with humor, local flavor, and real heart.

They explore how marketers can cut through the noise—not by blindly jumping on the next big thing, but by aligning trends with the unique needs of their brand and, most importantly, their customers.

Together, they unpack marketing’s evolving role in driving growth, building cross-functional understanding, and earning a strategic seat at the table—particularly with CFOs and other decision-makers.

The conversation ends on a powerful note about collaboration: how working in silos is the default, and breaking through requires both intentional effort and simple, human connection. Because while collaboration takes work, it's often as easy as walking across the hall and starting a conversation.

Tune in for a conversation about brand-building to cross-functional collaboration, the power of alignment, curiosity, and stepping out of silos.

Avsnitt(171)

Spikes Excitement Talk #179 with Burcu Sahin

Spikes Excitement Talk #179 with Burcu Sahin

In this episode of Excitement Talks, Sandra Peat speaks with Burcu Sahin, Director of Global Marketing for Portfolio Strategic Initiatives at Mars, about a career driven by curiosity, culture and a de...

27 Apr 13min

Spikes Excitement Talk #178 with Eugene Lee

Spikes Excitement Talk #178 with Eugene Lee

In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malays...

27 Apr 35min

Spikes Excitement Talk #177 with Florent Bondoux

Spikes Excitement Talk #177 with Florent Bondoux

In this episode, Gordon Euchler sits down with Florent Bondoux, Global Head of Digital, E-Commerce, Data & Analytics at Nestlé Health Science, to explore how AI is transforming health, commerce and th...

27 Apr 25min

Spikes Excitement Talk #176 with Mahabir Panigrahi

Spikes Excitement Talk #176 with Mahabir Panigrahi

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shapi...

21 Apr 23min

Spikes Excitement Talk #175 with Andrés Ruiz

Spikes Excitement Talk #175 with Andrés Ruiz

In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation...

21 Apr 30min

Spikes Excitement Talk #174 with Chris Fiorillo

Spikes Excitement Talk #174 with Chris Fiorillo

In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career...

21 Apr 23min

Spikes Excitement Talk #173 with Ciaran McCarthy

Spikes Excitement Talk #173 with Ciaran McCarthy

In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a profes...

15 Apr 31min

Spikes Excitement Talk #172 with Mélanie Brinbaum

Spikes Excitement Talk #172 with Mélanie Brinbaum

In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, ...

15 Apr 21min

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