This One Shift Will Make or Break Your Brand in 2025 | GaryVee Advertising Week Interview

This One Shift Will Make or Break Your Brand in 2025 | GaryVee Advertising Week Interview

This one’s for anyone in marketing who’s still clinging to outdated tactics.

I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing is actually going, not where people wish it was going.

I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doing right now to stay relevant in the era of "interest media."



👀 We talk about:

  • Why creative is finally being held accountable

  • The myth of "brand vs. performance" in today’s ecosystem

  • How to actually use data without losing intuition

  • The rise of AI influencers and live shopping

  • Why I don’t romanticize any platform — just where the attention is


If you work in marketing, own a brand, or just want to understand the real landscape — this is required listening. Let’s go.

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TRAILER: The biggest mistake brands are making in 2025 marketing | Possible Keynote

TRAILER: The biggest mistake brands are making in 2025 marketing | Possible Keynote

GaryVee breaks down why most brands are massively underestimating the power of organic social and how algorithms, attention, and relevance work in your favor if you know how to play the game. This clip from the Possible keynote will change how you see marketing in 2025.👉 Listen to the full episode here:https://open.spotify.com/episode/0rZFChsPCJAyxgvDhnXsqb?si=F0FaENyaSaGAYsvjO7NuWQ

6 Aug 3min

KEYNOTE: The Real Marketing Strategies That Work in 2025 | Possible

KEYNOTE: The Real Marketing Strategies That Work in 2025 | Possible

In this keynote from the Possible conference, GaryVee goes off-script and into the real tactics brands need in 2025. From attention shifts to marketing ROI to the power of creative, he answers raw, unfiltered questions from the crowd. Whether you’re a founder, brand builder, or agency lead, this is a must-listen if you want to win where people’s attention actually is.

5 Aug 34min

MicroVee: Day 1 at VaynerMedia | Leap Academy [BONUS]

MicroVee: Day 1 at VaynerMedia | Leap Academy [BONUS]

In this bite-sized bonus episode from Leap Academy, Gary Vaynerchuk reflects on the very beginning of VaynerMedia, asking for office space, deciding not to raise capital, and the pressure of paying salaries with whatever came in. A real look at what building from scratch actually feels like.👉 Listen to the full episode here:https://open.spotify.com/episode/0nqE9S6qtQaLXebyGemeKN?si=GmEEc8ekSlC-FxLs37N-GgListen to this episode of Leap Academy with Ilana Golan here:⁠⁠ https://link.chtbl.com/leapacademy⁠⁠Connect with Ilana:Instagram:⁠⁠ https://www.instagram.com/ilanagolanleap/⁠⁠LinedIn:⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/in/ilanagolan/⁠⁠

4 Aug 4min

TRAILER: The real reason people aren't buying from you [Keynote]

TRAILER: The real reason people aren't buying from you [Keynote]

🎧 In this powerful keynote clip, GaryVee unpacks one of the biggest reasons you're not closing sales—and it's not your product. Learn what separates those who win in business from those who don’t, and how to build brand trust at scale.👉 Listen to the full episode here:https://open.spotify.com/episode/3t5ZidEOop1L91NENdqokH?si=Xgg8wmbMTBqgcvHNpXimGQ

3 Aug 3min

TRAILER: Day 1 selling on whatnot strategy | Tea with GaryVee Ep #78

TRAILER: Day 1 selling on whatnot strategy | Tea with GaryVee Ep #78

🎧 In this clip from Tea with GaryVee Ep #78, Gary breaks down the mindset and tactical moves you need on your first day selling on Whatnot. Whether you're flipping collectibles or building a personal brand, this advice is gold.👉 Listen to the full episode here:https://open.spotify.com/episode/7I6WyAyrrO31QnT0aTDFyo?si=gEoQqB66Say8rxDt2FY2hA

2 Aug 2min

Tea with GaryVee Ep #78: From Procrastination to Progress - Real Talk

Tea with GaryVee Ep #78: From Procrastination to Progress - Real Talk

In this episode, Gary Vee offers direct advice to creators, professionals, and young entrepreneurs feeling stuck in their careers or content. He tackles mindset blocks, explains why most people delay starting, and shares hard truths about consistency, excuses, and building momentum. If you're struggling to find your next move or need a push to finally take action, this episode is your wake-up call.watch full video here: https://www.youtube.com/watch?v=cYHiaPN5pJA

1 Aug 35min

TRAILER: GaryVee x William Wade – What’s Really Happening with NFTs?

TRAILER: GaryVee x William Wade – What’s Really Happening with NFTs?

NFTs are more than collectibles. In this quick trailer, GaryVee and William Wade talk about the future of digital ownership, from Fortnite skins to smart contracts, and why blockchain still matters even in a skeptical market.👉 Listen to the full episode here:https://open.spotify.com/episode/7l23BWTAfpn2g8UhI9K6R2?si=g-TLqqlWTMC2si2_O5iGVQ

30 Juli 2min

GaryVee x William Wade: From the edge to entrepreneurship [UNCENSORED]

GaryVee x William Wade: From the edge to entrepreneurship [UNCENSORED]

In this unfiltered episode, GaryVee talks with William Wade, founder of Canvas MKTG. William shares his journey from surviving street life and addiction to launching a blockchain-powered startup that authenticates collectibles. This is a raw, inspiring conversation about resilience, second chances, and the future of trust in digital ownership.👉 Listen now for one of the most honest founder stories we’ve ever aired.

29 Juli 45min

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