When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Negative SEO? 00:32 – Negative SEO is when someone pushes your SEO down 00:43 – A good example of this is when someone builds porn or casino links to your site 00:56 – It becomes negative SEO when you begin to rank lower 01:03 – Negative SEO is when Google starts to filter you 01:13 – Eric thinks of SEO as an over-optimization cup 01:21 – Each size has a different cup size 01:23 – Big sites like Amazon have bigger cups and more room for errors 01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties 02:37 – Neil sees this happening in the aggressive industries 02:46 – Some people are taking websites that have spammy links and they link them to their website 03:00 – Google is improving their algorithm to fight negative SEO 03:11 – Make sure you continue to update your disavow file with Google Webmaster Tool 03:50 – Eric doesn’t worry about negative SEO as much as he did before 04:03 – The Marketing School is giving away 5 annual copies of Ahrefs this week 04:10 – To enter, subscribe, rate and review the Marketing School Podcast 04:16 – Text MARKETINGSCHOOL to 33444 05:14 – That’s it for today’s episode! 3 Key Points: Negative SEO pushes your ranking down—beware of people who links with negative content to your site. Consistently track and update your disavow file— this will help a lot. In the end, don’t worry too much about negative SEO as there is only so much you can do. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

10 Apr 20178min

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your SERP Real Estate 00:33 – SERP is Search Engine Results Page 01:00 – Figure how you can rank zero by having proper headings 01:22 – The MOZ beginner guide 01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain 02:08 – If you Google Marketing School, they occupy 5 results with different domains 02:31 – One of Eric’s real estate clients gets more results using their social media pages 03:15 – Answer questions or have a “how to” guide If you want rich snippets 03:36 – In Google Search Console, you can control the links that are showing up 04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots 05:03 – You also want to link to those internal pages 05:47 – You don’t have to rank the second one as high as the first one, just high enough 05:54 – Eric does reputation management for a client 06:03 – Eric is building links to other high page, authority results 06:29 – The Marketing School is giving away 5 annual copies of Ahrefs this week 06:35 – To enter, subscribe, rate and review the Marketing School Podcast 06:41 – Text MARKETINGSCHOOL to 33444 07:17 – That’s it for today’s episode! 3 Key Points: Proper headings can make ALL the difference – make sure it is relevant and works for you. How-to guides and answering questions can give you really good ranking through the snippets. Search for the top keywords and have pages link to it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

9 Apr 201710min

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses 00:57 – Content upgrades are helpful for Eric’s conversion rate 01:08 – First, try a downloadable checklist 01:32 – Checklists are easy to look at and people like to get templates 01:39 – Second is a cheat sheet 02:02 – Third, use a tool called Designrr 02:16 – Your blog post can be converted to PDF 02:49 – Fourth is to give your audience something educational 03:20 – Fifth is to provide an email course 03:30 – If you want people to get a course, get them to subscribe to a campaign 04:00 – Sixth, provide them the next thing they should read based on what they are currently reading 04:42 – An alternative to webinar is to have a video launch sequence 04:52 – Check Jeff Walker’s product launch 05:20 – You can also do an Evergreen webinar using EverWebinar 05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 05:32 - To enter, subscribe, rate and review the Marketing School Podcast 05:38 - Text MARKETINGSCHOOL to 33444 06:28 – That’s it for today’s episode! 3 Key Points: A content upgrade is a great opportunity to boost your conversion rate significantly. Give your audience something valuable and educational, so they can’t resist. Keep track of your audience behavior to know what type of content upgrade suits them best. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

8 Apr 20179min

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates 00:44 – Eric uses retargeting and remarketing for their blog 01:01 – This builds relationship and is based on the audience’s behavior 01:17 – Some of Neil’s sales come from remarketing 01:26 – Neil shows specific videos 01:39 – You can use your explainer videos, repeatedly 02:03 – Your explainer videos should answer objections and create a story 02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy 02:44 – Eric has a “thank you” video 03:11 – Fourth is to add a video to your homepage 03:30 – Talk about the problems people are facing 03:40 – Use the video to direct the people into your highest converting funnel 04:04 – Fifth is about the book Breakthrough Advertising 04:23 – DigitalMarketer covered the UPSYD model weeks ago 04:30 – Eric shares what UPSYD is 05:58 – Sixth, educate people through video or presentation (especially for new visitors) 06:15 – Last is to do live videos 06:23 – You can check the videos statistics and boost the ones that are working well 06:30 – Eric shares what he does when a user visits his free consultation page 07:05 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 07:21 – Subscribe, rate and review the Marketing School Podcast 07:26 – Text MARKETINGSCHOOL to 33444 07:40 – Eric and Neil don’t get paid for the sponsorship and just want to give their audience cool stuff that they can use 08:12 – That’s it for today’s episode! 3 Key Points: An effective explainer video should answer your audience’s objections and problems. Use your videos to direct people to your highest converting funnel. If you haven’t hopped on live videos, now is the time—repurpose the ones that generate the most traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Apr 201711min

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Seamless Checkout Process 00:40 – Make the checkout process as simple as possible 00:49 – The more friction you cause, the more difficult it is to convert people 00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way 01:17 – The more you get people engaged, the more they are likely to finish the checkout process 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale 01:58 – If you want to build a relationship, integrating a live chat is a great option 02:13 – You can use Intercom 02:27 – Make your pages mobile-optimized and responsive 02:52 – Amazon’s checkout process 03:55 – The seamless process only works if your audience knows what they’re doing 04:02 – Make sure your audience understand your product and what they’re buying 04:25 – Keep the users informed of each step within the process 04:53 – Make the experience consistent 05:05 – The speed also takes plays a part in the overall experience 05:30 – Make it easy for people to go back to where they left off 05:42 – The Marketing School is giving away 5 annual copies of Ahrefs this week 05:51 – Subscribe, rate and review the Marketing School Podcast 05:55 – Text MARKETINGSCHOOL to 33444 06:11 – That’s it for today’s episode! 3 Key Points: Make the checkout process as easy and simple as possible. A seamless checkout process only works if your audience knows what they are doing. A consistent process creates the best experience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

6 Apr 20179min

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List 00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click 00:43 – You can use Drip and Infusionsoft 01:23 – You want to create a workflow for your emails 01:34 – Neil uses PicSnippets which allows you to create custom images for your emails 02:21 – Third is RSS to blogs 02:50 – RSS automation makes things easier for you 02:54 – Fourth is to segment your list right after they opt-in 03:39 – You also send manual messages to your list 04:06 – Eric sends manual messages once a week and the open rate is higher 04:23 – Sixth is to integrate your email system with Clearbit to get more of your lead’s data 04:59 – You can send them more customized emails, as well 05:11 – From the Clearbit’s data, find companies that are more relevant to you 05:22 – Reach out to them using Mixmax 05:39 – Eric generated some opportunities using this technique 06:06 – Do an Evergreen launch 06:22 – The Jeff Walker’s sequence is also very beneficial 06:35 – That’s it for today’s episode! 3 Key Points: When it comes to emailing your list—keep a healthy balance between automated and personalized messages. Being more personal in your emails attracts more clicks. Research tried and tested email sequences to see what works best for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Apr 201710min

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research 00:35 – One is to go to Ahrefs and put in your competitor’s URL 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking 01:00 – Second is Google Search Console 01:15 – Go to the Google Analytics section and check your ranking 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click 02:07 – In keyword searching, you always have to keep up with the trends 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for 02:43 – Fifth is MarketMuse 03:08 – Google checks how thorough your content is 03:22 – Sixth is Serpstat and you can get a deal with App Sumo 03:36 – It is an in-depth keyword/SEO tool 04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for 04:56 – That’s it for today’s episode! 3 Key Points: Find out the keywords that are ranking well and use them so that your pages appear on Google’s first page search result. Be in the know in regards to what people are searching. Track if your keywords are consistently ranking and if necessary, make changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

4 Apr 20178min

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing 00:34 – There’s been a chatbot craze since 2016 00:49 – Eric explains what a chatbot is 01:15 – Chatbots can understand the basic level of support 01:22 – Eric shares how chatbots work in regards to marketing 01:50 – The best version of chatbots 02:05 – It’s not a 100% automated bot 02:15 – A human element combined with chatbot is what works best 02:21 – How you type within the chat can be a very meticulous process 02:26 – Neil shares his experience outsourcing this to the Philippines 02:37 – Have someone who can nurture the chatbot interaction 02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding 03:38 – At the moment, bots are still imperfect and will fail at times 03:51 – Eric reads a sample chatbot message 04:14 – Chatbots are not gaining traction 04:27 – Use the ones that are a bit aggressive, like Intercom and Drip 04:46 – Neil shares why having a more aggressive bot is better 05:21 – It is still your job to convert people 05:29 – Use chatbot to your advantage 05:34 – That’s it for today’s episode! 3 Key Points: Chatbot can offer a very basic level of support which can work to your advantage. Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly. Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

3 Apr 20179min