Creators and Brands In Crisis Mode
House of Content4 Juni 2025

Creators and Brands In Crisis Mode

Crisis mode: activated.
From vending machines to Vegas, the past few months have delivered some of the juiciest brand and creator scandals we’ve seen in a while.

In this episode, we break down the internet’s collective eye-roll at MrBeast’s $3 chocolate surprise, Poppi’s influencer vending machine backlash, and PrettyLittleThing’s pivot to “quiet luxury” (that wasn’t so quiet after all).

We unpack why these fails keep happening, the blurry line between accountability and cancellation, and how to recover when the internet comes for your reputation.

Takeaways:

  • The bubble is real, and the internet will always pop it
  • Creators do have responsibility (even if they pretend otherwise)
  • The smartest brands evolve from backlash

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(70)

Unpacking Creator Etiquette with House Guest Gigi Robinson

Unpacking Creator Etiquette with House Guest Gigi Robinson

Recorded live at Possible Miami from Unplugged Studios, this week we're joined by creator, entrepreneur, speaker, and Founder of Hosts of Influence®, Gigi Robinson.The creator economy has matured, but...

12 Juni 34min

Reality TV Fans Make the Best Marketers w/ House Guest Sarah Grosz

Reality TV Fans Make the Best Marketers w/ House Guest Sarah Grosz

Recorded live at Possible Miami, this episode of House of Content brings our House Guest Series into the real world as host Christine Göös sits down with Sarah Grosz, who at the time led influencer ma...

4 Juni 28min

Networking for Content: IRL As a Cheat Code

Networking for Content: IRL As a Cheat Code

Christine didn’t set out to host an event. What started as a small idea, bringing a handful of corporate creators into one room, quickly turned into something much bigger. A co-host, a few shares, a c...

23 Apr 29min

The Creator Spin on Branded Entertainment

The Creator Spin on Branded Entertainment

Branded entertainment is having a major comeback, but it doesn’t look like the old playbook. In this episode of House of Content, Christine and Janni break down why brands are moving beyond traditiona...

16 Apr 24min

Expertise Is the New Influence

Expertise Is the New Influence

If you scroll your feed right now, you’ll notice something shifting. It’s not just influencers anymore. It’s lawyers breaking down contracts, dermatologists debunking skincare myths, founders building...

9 Apr 33min

Social Media Ate TV: Clip Culture and the Future of Entertainment

Social Media Ate TV: Clip Culture and the Future of Entertainment

In this episode of House of Content, hosts Christine Göös and Melissa Kontu unpack how social media has become the new TV — not just where we talk about culture, but where we experience it first. From...

2 Apr 30min

The Delulu Economy & Scam Social Era

The Delulu Economy & Scam Social Era

In this episode of House of Content, hosts Christine Göös and Melissa Kontu unpack the rise of what they call the “Delulu Economy” — a digital culture where the performance of success often matters mo...

26 Mars 27min

90s Revival, CBK, and Nostalgia in Internet Culture

90s Revival, CBK, and Nostalgia in Internet Culture

The internet has crowned a new It Girl who hasn’t been alive for nearly 30 years. Carolyn Bessette-Kennedy is back at the center of culture, not through interviews or content, but through absence. As ...

19 Mars 25min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
avanzapodden
rss-svart-marknad
bathina-en-podcast
fill-or-kill
lastbilspodden
borsmorgon
rss-dagen-med-di
24fragor
dynastin
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di