The Playbook to Profitable Web-to-App Funnels

The Playbook to Profitable Web-to-App Funnels

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology.

Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions.

Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users.

You will discover:

✅ How to build a high-converting web-to-app funnel using AI & smart tools

✅ How to use storytelling to emotionally connect with users during onboarding

✅ How to fix your paywall with clear pricing and a compelling value prop

✅ The cheat sheet for turning passive browsers into active subscribers

Learn More:

All you need to build your web2app funnel:

⁠https://www.web2wave.com/⁠

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

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Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

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Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

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And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(990)

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

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In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built e...

24 Jan 1h 30min

Watch This Before Building Your App (Build a Profitable MVP)

Watch This Before Building Your App (Build a Profitable MVP)

If you’re building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simples...

20 Jan 12min

App Growth Secrets for 2026 “They” Don’t Want You to Know

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Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young,...

17 Jan 1h 10min

The Businesses I Started Before App Masters

The Businesses I Started Before App Masters

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅In this video, I’m pulling back the curtain and sharing all the failed businesses,...

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How LingQ Scaled to Millions with Zero Ad Spend

How LingQ Scaled to Millions with Zero Ad Spend

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly h...

10 Jan 53min

How Building a Community Took Me from Side Hustles to 7 Figures

How Building a Community Took Me from Side Hustles to 7 Figures

How do you go from endless side projects to building a 7-figure business you love?The answer isn’t a marketing hack, or even an app idea — it’s community.In this video, Steve P. Young takes you behind...

6 Jan 26min

How Newsjacking Exploded App Downloads

How Newsjacking Exploded App Downloads

What if one tiny visual tweak could send your app viral? 👀In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStat...

30 Dec 202510min

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