Perfect Snacks: Bill and Leigh Keith

Perfect Snacks: Bill and Leigh Keith

Bill and Leigh Keith had an extraordinary childhood, travelling the country in a school bus with their parents and ten siblings. Along the way, their dad fed them a homemade concoction of peanut butter, honey and supplements rolled into bite-sized snacks. When the family fell on hard times, the older siblings decided to sell their home and bet everything on turning their family recipe into a refrigerated energy bar.


The family hand-rolled millions of bars and gave out samples at festivals and grocery stores in Northern California. They eventually got Perfect Bars into Whole Foods, Costco, and major retailers throughout the country, and in 2019, the company was acquired by Mondelēz International.


This episode was researched and produced by Chris Maccini with music by Ramtin Arablouei. Edited by Neva Grant. Our engineers were Kwesi Lee and Ko Takasugi-Czernowin.


You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(804)

Casper: Philip Krim

Casper: Philip Krim

In the early 2000's, Philip Krim launched an e-commerce business out of his college dorm, selling everything from window blinds to eczema cream to yes, mattresses. Years later, inspired by online succ...

28 Juni 20211h 20min

Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership

Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership

Our first episode from the 2021 How I Built This Virtual Summit is from our leadership panel with Cynt Marshall, CEO of the Dallas Mavericks, Chieh Huang, CEO and co-founder of Boxed, and Sadie Lincol...

24 Juni 202134min

ARRAY: Filmmaker Ava DuVernay

ARRAY: Filmmaker Ava DuVernay

By her early thirties, Ava DuVernay was already a successful entrepreneur, having founded her own film publicity agency in Los Angeles. But after years of watching other people make films, she started...

21 Juni 20211h 28min

Expedia & Zillow: Rich Barton

Expedia & Zillow: Rich Barton

In the early 90s, Rich Barton arrived to work at Microsoft just as the world wide web was taking off. He wound up pitching Bill Gates on an idea that was transformative at the time: to let everyday tr...

14 Juni 20211h 3min

Jovial Foods: Carla Bartolucci

Jovial Foods: Carla Bartolucci

Carla Bartolucci grew up in an Italian-American household, eating fresh gnocchi and ravioli made by her mother, and lobster caught by her father. She met her husband Rodolfo while studying abroad in I...

7 Juni 20211h 17min

JetBlue Airways: David Neeleman (2019)

JetBlue Airways: David Neeleman (2019)

In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwes...

31 Maj 20211h 5min

Meet The HIBT Fellows: Dinesh Tadepalli & Jennifer Zeitler

Meet The HIBT Fellows: Dinesh Tadepalli & Jennifer Zeitler

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to all of them. In this episode: Dinesh Tadepalli is the co-founder of Incredible Ea...

25 Maj 202124min

Policygenius: Jennifer Fitzgerald

Policygenius: Jennifer Fitzgerald

Some of the world's biggest industries sell products that we all need...but don't want to think about. That's what drew Jennifer Fitzgerald to insurance: she wanted to help people understand the often...

24 Maj 20211h 18min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
bathina-en-podcast
svd-tech-brief
borsmorgon
lastbilspodden
fill-or-kill
avanzapodden
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-inga-dumma-fragor-om-pengar
kvalitetsaktiepodden
affarsvarlden
dynastin
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi