The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.

Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.

We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career

The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career

Snow Tha Product is one of the clearest examples of what real independence looks like in today’s music industry, not the aesthetic, but the infrastructure.In this conversation, Snow opens up about the...

18 Nov 20252h 2min

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

Victoria Monét didn’t just have a viral moment, she built one.In this episode of The Manager’s Playbook, Austin Dunn breaks down how Victoria’s journey from songwriter to star was powered by smart sto...

17 Nov 202513min

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

The way artists connect with fans is evolving, and Austin Dunn has been studying the shift in real time.In this episode of The Manager’s Playbook, Austin breaks down the new rules of content in the mu...

16 Nov 202513min

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

The rules of digital marketing in music have changed, and Austin Dunn has lived every version of them.In this episode of The Manager’s Playbook, Austin breaks down how music marketing has evolved from...

15 Nov 202519min

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Before algorithms ran the music business, Austin Dunn was already building his own.In this episode of The Manager’s Playbook, Austin breaks down the SoundCloud era, from bot networks and repost hacks ...

14 Nov 202517min

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion

Most artists are chasing the algorithm.Austin Dunn built systems that outsmart it.In this episode of The Manager’s Playbook Podcast, I sit down with Austin Dunn, digital strategist, cultural curator, ...

11 Nov 20252h 2min

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists

What if the key to building a real music career wasn’t luck, playlists, or connections, but how you show up online?In this clip, Nic D breaks down how he turned content into a career. No label. No tea...

10 Nov 202513min

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

What if walking away from touring wasn’t a step back, but the smartest move an artist could make?In this conversation, Nic D opens up about why he turned down major touring opportunities to focus on f...

9 Nov 202510min

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