New Marketing Strategies to Put More Butts on Bar Stools

New Marketing Strategies to Put More Butts on Bar Stools

The loyal customer is more valuable today than at any point in the history of craft beer. Let’s take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready for a deep dive into the data and taproom execution of 3 highly successful modern loyalty and membership programs. These programs go beyond the 20oz pour to bring in recurring revenue and put more buts on barstools!


I accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!


Stay up to date with CBP: http://update.craftbeerprofessionals.org

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Canning in a Changing Craft Beer World: A Conversation with Iron Heart

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In the past, breweries doubled down on innovation, tasting room expansion, and winning new points of distribution to drive sales. Then there was the era of 'eventing,' where brewers scrambled to build...

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