Navigating Tariffs: How Brands Can Leverage Crisis to Build Trust

With tariffs making headlines, brands are at a crossroads—how should they respond, and can they turn this challenge into an opportunity?

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In this episode of Brandy, Reilly Newman and Scott Saunders break down how recent tariff news impacts businesses, focusing on how brands like Walmart and Home Depot effectively navigated the storm. We also explore the dangerous pitfalls of careless brand responses and how this can erode trust.

Inside this episode:

• • How Walmart and Home Depot used tariffs as a branding opportunity
• • Why trust and brand relationships are key during times of crisis
• • How global trade tariffs apply to daily brand experiences
• • The mistakes brands make when they fail to acknowledge external factors
• • How to reframe your brand’s narrative to align with customer expectations
• • The actionable steps your brand can take to turn chaos into connection

Trust isn’t built overnight, but how brands respond in times of crisis can determine their future. Listen now to learn how your business can come out on top, even in tough times.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com

Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

Who is Reilly Newman?

Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.

Who is Scott Saunders?

Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.