SEO is NOT Conversion Optimization... - Episode 112

SEO is NOT Conversion Optimization... - Episode 112

01:14 Reminder

01:48 How to arrange an SEO Zoom Advisory Call with me

01:59 Question for listeners

02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO

04:08 Why people will get frustrated with this episode

04:16 What is SEO?

05:03 What is conversion optimization?

05:42 Traffic is a factor of monthly search volume and your rank

06:00 How to calculate how much traffic you get

07:45 How to calculate how much you will get in sales

08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts

09:28 How to determine how much money you will make

11:02 How to make more money

11:38 The 4 things you need to rank

11:46 Conversion optimization

13:32 Once the person is on your website, SEO ends

14:15 Once the person is on your website, conversion optimization applies

15:40 The difference between an SEO problem and a conversion optimization problem

18:11 SEO is not the same as conversion optimization

21:30 You need to know why this works

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

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How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 1: Domain Acquisition (How to Build a PBN the Correct Way) - Episode 03

How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 1: Domain Acquisition (How to Build a PBN the Correct Way) - Episode 03

If you want to rank your clients' websites, you need to build their authority. Literally 99% of people do this wrong. The only reliable way to build authority is by running your own portfolio of authoritative domains that you control. This is how my SEO agency has kept our clients at the top of page 1 for the last 10+ years. This is the reason other SEO agencies hire us to build backlinks for their clients. As we mentioned in episode 1, there are very few people in the world who actually do SEO. I am one of those people. This is the way real SEO works. There are no secrets here, and I am explaining everything. This episode will tell you how to find and buy the domains you need to give your clients enough linkjuice and authority to get to the top. The next episode will be part 2: how to correctly host your authoritative domains (hint: "SEO hosting" is a scam). The episode after that will talk about how to manage the content on those sites. If you listen to these three episodes you will have the understanding to properly build a portfolio of sites to rank your clients for (nearly) any keywords.

10 Maj 202350min

SEO Penalties: What They Are, How to Recover From Them, and How to Avoid Them - Episode 02

SEO Penalties: What They Are, How to Recover From Them, and How to Avoid Them - Episode 02

In this episode we look at 3 types of SEO penalties: keyword stuffing, overoptimization, and spammy backlinks. We talk about how to identify them, how to prevent them, and how to recover from them. We will also talk about negative SEO, and discuss a case study where it happened to one of my clients, and how we recovered from it.

10 Maj 202328min

The Biggest Lie in the SEO Industry (it's Probably the Reason You're Not at the Top of Page 1) - Episode 01

The Biggest Lie in the SEO Industry (it's Probably the Reason You're Not at the Top of Page 1) - Episode 01

The SEO industry is full of lies, and you have probably heard the biggest lie -- in fact, it might even be the reason you're not at the top of page 1. The biggest lie is this: "content is king." Learn why content is not king, what actually is king, and how you can leverage this to get your website to, and keep it at, the top of the search engines. Furthermore, you will start to learn how the SEO industry really works, and how and why very few people in the world actually do most of the "real" SEO, no matter the agency with which you're working. I have been one of those people for my entire SEO career and, unlike most, can explain it without the BS or the fluff. Perhaps the most important lesson in this episode is this: if you're not at the top of the search engines, your SEO agency is wasting your time and wasting your money. This episode will explain why you are not at the top. It will start to explain what you need to do, and what you need to look for in an agency (if you don't want to do it yourself), if you want to get to the top. And if you want to do it yourself, as opposed to hiring an agency, we will begin to explore that in this episode, and then really look at it in detail starting with episode 3.

10 Maj 202339min

Welcome to Grumpy SEO Guy - Episode 0

Welcome to Grumpy SEO Guy - Episode 0

I'm sharing everything I've learned in over a decade of running a successful SEO agency. I am going to tell you exactly how to get a website to, and keep it at, the top of the search engines. There will be no secrets. We are going to talk about everything related to the SEO industry, including why there are so many liars, so much bad information, and why nearly everything you know about SEO is wrong.

10 Maj 20231min

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