72. How Aftonbladet grew during the pandemic

Sweden’s biggest news destination is in a good place right now. Both business-wise and from a journalistic point of view. This week’s guest is Lena K Samuelsson, Aftonbladet’s editor-in-chief. She talks about why it’s important to be nr 1, how Aftonbladet invests in their journalism, and who she considers to be their biggest rival.