Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand

Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated content and the importance of valuing relationships over wealth. TIME-STAMPED SHOW NOTES (00:00) Navigating Summer Slumps in B2B Marketing (04:21) Managing Multiple Offers Effectively (06:17) Building Brand Through Authenticity (11:34) The Emotional Impact of AI and Content Creation (15:12) Valuing Relationships Over Wealth To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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Harris vs. Trump: Podcast Views, Censorship, and Media Influence

Harris vs. Trump: Podcast Views, Censorship, and Media Influence

In episode #2854, Eric Siu and Neil Patel discuss the stark contrast in podcast viewership between political figures Kamala Harris and Donald Trump, Jeff Bezos' recent decisions regarding the Washington Post, and the intersection of politics and business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Podcast Viewership: A Political Comparison (02:53) The Impact of Polarizing Brands (06:11) Media Trust and Political Neutrality (07:57) Politics in Business (08:07) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

1 Nov 20249min

Critical Acquisition Mistakes We Made That You Can Avoid

Critical Acquisition Mistakes We Made That You Can Avoid

In episode #2853, Eric Siu and Neil Patel share personal experiences and insights on the challenges faced during acquisitions, including the need for active involvement in the business, having thorough due diligence, understanding cost structures, and the necessity of cultural integration within acquired companies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Importance of Due Diligence in Acquisitions (02:59) Understanding Cost Structures and Profitability (06:07) Cultural Integration and Employee Engagement (09:28) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

31 Okt 202411min

Did Trump's Mcdonald's Stunt Hurt Mcdonald's Sentiment?

Did Trump's Mcdonald's Stunt Hurt Mcdonald's Sentiment?

In episode #2852, Eric Siu and Neil Patel discuss McDonald's response to political events and the branding strategies employed by both the company and former President Trump. They highlight McDonald's commitment to neutrality in political matters, their effective PR strategy, and the marketing implications of Trump's recent visit to a McDonald's restaurant.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Political Landscape of Fast Food (02:56) McDonald's PR Strategy and Brand Neutrality (05:21) Trump's Marketing Play and Memes (05:33) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

30 Okt 20247min

SearchGPT gives brands 4x more referrals vs. Perplexity, How Scribe Publishing went from $21M to bankrupt to back, 1 Instagram reel on 2.5k followers = 950k views!?, and more

SearchGPT gives brands 4x more referrals vs. Perplexity, How Scribe Publishing went from $21M to bankrupt to back, 1 Instagram reel on 2.5k followers = 950k views!?, and more

In episode #2851, Eric Siu and Neil Patel discuss AI’s implications for search engines like Google, the lessons learned from business failures, innovative marketing strategies, and the impact of AI on productivity and societal progress.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) SearchGPT gives brands 4x more referrals vs. Perplexity  (01:32) How Scribe Publishing went from $21M to bankrupt to back (07:05) 1 Instagram reel on 2.5k followers = 950k views!?  (08:58) Insights from 500k AI overviews (10:07) Marc Benioff warns that AI, while useful, is overhyped and partly blames Microsoft (14:11) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

29 Okt 202417min

This LinkedIn ads tool will automatically retarget ICP visitors from your site, and How we're making the most of our Germany speech

This LinkedIn ads tool will automatically retarget ICP visitors from your site, and How we're making the most of our Germany speech

In episode #2850, Eric Siu and Neil Patel share marketing tools and strategies for enhancing client engagement, maximizing opportunities at marketing conferences, and investing in quality networking experiences to foster business growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES:  (00:00) This LinkedIn ads tool will automatically retarget ICP visitors from your site (08:05) How we're making the most of our Germany speech (15:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

28 Okt 202418min

How to Attract New Clients: Strategies That Actually Work!

How to Attract New Clients: Strategies That Actually Work!

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about strategies for attracting new clients, the use of automation tools for project management and onboarding, insights on offering free marketing plans, and selecting the right CRM for sales operations. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (02:54) Strategies for Offering Free Marketing Plans (06:05) Automation Tools for Project Management and Onboarding (08:56) Choosing the Right CRM for Sales Operations (16:50) Hiring Challenges and Solutions in Marketing Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

26 Okt 202422min

Attention doesn’t move sales or other brand outcomes; studies find, Marketing is no longer a regional game; it's a global first game, Parasite partnerships, and Exploding topics unfair 24430 backlink play

Attention doesn’t move sales or other brand outcomes; studies find, Marketing is no longer a regional game; it's a global first game, Parasite partnerships, and Exploding topics unfair 24430 backlink play

In episode #2849, Eric Siu and Neil Patel discuss that viral content does not always translate to financial success, innovative SEO strategies like parasite partnerships and the distinction between traffic growth and revenue growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Attention doesn’t move sales or other brand outcomes, studies find (06:16) Marketing is no longer a regional game, it's a global first game (11:58) Parasite partnerships (14:28) Exploding topics unfair 24430 backlink play (17:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

25 Okt 202420min

Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more

Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more

In episode #2848, Eric Siu and Neil Patel discuss the importance of SEO for startups, the evolution of marketing strategies, and the distinction between utility friends and genuine friends, the need for small business owners to evolve their thinking, and acquisitions in the marketing landscape. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Is SEO worth investing in for early-stage companies?  (02:22) Utility friends vs friend friends (05:04) Is money everything?  (09:09) How small business owners need to evolve their thinking  (14:24) Why owning the attention is worth it: SEMrush buys Third Door Media and Search Engine Land (16:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

24 Okt 202419min

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