“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million12 Juni 2025

“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

Episode 715: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Harley Finkelstein ( https://x.com/harleyf ) about boring products that could be worth $100M. — Show Notes: (0:00) Disrupting boring products (15:05) Swiss Army knife founders (21:42) "People only remember your weird" (31:45) Considering an exit (39:32) Becoming a better storyteller (46:17) Shopify's leaked memo about AI (51:26) Biohacking Longevity — Links: • Shopify - https://shopify.com/ • Touchland - https://touchland.com/ • Firebelly Tea - https://firebellytea.com/ • Ember Mug - https://ember.com/ • David’s Tea - https://davidstea.com/ • AG1 - https://drinkag1.com/ • Method - https://www.methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ • Ritual - https://ritual.com/ • Seed - https://seed.com/ • Prose - https://prose.com/ • Prenuvo - https://www.prenuvo.com/ • CLEERLY - https://cleerlyhealth.com/ • 29029 - https://29029everesting.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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#193 - How a $25 Million a Year Sweepstakes Business Works and Shaan Predicts the Future

#193 - How a $25 Million a Year Sweepstakes Business Works and Shaan Predicts the Future

Shaan (@ShaanVP) and Sam (@TheSamParr) go in depth on how the Sweepstakes industry works, and Sam shares how they would use sweepstakes to grow the Hustle. The guys also discuss a business friendly ta...

23 Juni 20211h 5min

Greatest Hits #6 - Sam Tells All, Again - Selling for 10s of Millions after Making Millions with an Email Newsletter

Greatest Hits #6 - Sam Tells All, Again - Selling for 10s of Millions after Making Millions with an Email Newsletter

On this episode, Sam (@theSamParr) gives an update on an earlier episode with one of our most popular guests, himself. Sam revisits what he said almost 2 years during Episode 3, and shares 18 updates ...

21 Juni 20211h 14min

MFM Mini - Stop Living Hour-to-Hour

MFM Mini - Stop Living Hour-to-Hour

Do you like these mini episodes? Tweet your feedback to Shaan (@ShaanVP) & get more short stories like this on his newsletter www.shaanpuri.com. --------- * Want to be featured in a future episode? Dr...

20 Juni 20217min

#192 - Making Billions with Greeting Cards, How the FBI Took Down Thousands of Criminals, & Rich People (not) Paying Taxes

#192 - Making Billions with Greeting Cards, How the FBI Took Down Thousands of Criminals, & Rich People (not) Paying Taxes

Shaan (@ShaanVP) and Sam (@TheSamParr) break down the greeting card industry. They talk about digital cards and the staying power of card subscriptions, a new way to send gifts over social, and Shaan ...

18 Juni 20211h 7min

#191 with Mike Maples - 4 Big Trends and $0 to $1 Billion Startup Idea Frameworks

#191 with Mike Maples - 4 Big Trends and $0 to $1 Billion Startup Idea Frameworks

Shaan (@ShaanVP) and Sam (@TheSamParr) talk with seed VC Mike Maples (@m2jr). Mike is a co-founding Partner at Floodgate. He has been on the Forbes Midas List eight times in the last decade due to not...

16 Juni 20211h 5min

Greatest Hits #5 - The 1-800-GOT-JUNK Story

Greatest Hits #5 - The 1-800-GOT-JUNK Story

We're trying a new format. Sam (@theSamParr) adds his commentary throughout the episode this week. Let him know on Twitter what you think of the change. Brian Scudamore (@BrianScudamore) is North Amer...

14 Juni 20211h 1min

MFM Mini - The Way To Be Confident

MFM Mini - The Way To Be Confident

Shaan (@ShaanVP) used to be super shy. Now he is known for his confidence. Talking on stage in front of thousands or starting new business takes confidence. In this 10 minute mini episode he talks abo...

13 Juni 202111min

#190 - Making Billions in Coworking, the Dark Side of Confidence, and the Future of Sports Recovery

#190 - Making Billions in Coworking, the Dark Side of Confidence, and the Future of Sports Recovery

WeWork isn’t the only game in coworking. In this episode, Shaan (@ShaanVP) and Sam (@theSamParr) break down the multi-billion dollar coworking industry and identify what you need to succeed. Shaan sha...

11 Juni 202159min

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