What is NNormal? NNormal’s CEO on Kilian Jornet; NNormal’s Name & Origin Story; & Company Principles
Jonathan talks with Sito Luis Salas, the CEO of NNormal, about NNormal founder, Kilian Jornet, and his recent performance at Western States, and they also discuss the NNormal name, its origin story, a...
18 Juli 202559min
The Pro's Gear: Marcus Goguen, 2025 Freeride World Tour Champion
Jonathan talks to the reigning FWT champion, Marcus Goguen, about the gear he skis on to film, rip around the resort, and yes, win the FWT. We also talk about his new YouTube series (it’s must-see-TV)...
11 Juli 202545min
Public Lands Update, More Peak Skis News, & New Gear We're Reviewing
Luke Koppa and Jonathan Ellsworth discuss the latest with respect to public lands and the revisions to the reconciliation bill; share more news about Peak Skis; and preview some new gear they’re going...
4 Juli 202535min
Our Thoughts on Peak Skis & What Needs to Happen Next
Today, Jonathan lays out more fully his thoughts about the Peak Skis debacle; Luke Koppa offers his perspective too; and they discuss Jonathan’s initial comments made here on GEAR:30 back on May 23, w...
27 Juni 202537min
Southern Hemisphere Skiing, Sustainability, & Shop Strategies w/ Outside Sports
Today, we head south to the snow, and back behind the counter at Outside Sports in New Zealand. We talk about the gear and innovations they're stoked on; what it takes to keep a mountain town business...
20 Juni 202550min
Ski vs Bike Industry, Part 2: State of Shops; Gear Wins & Fails; & the Future of Each
In past years, we’ve done a series called ‘Bikes vs Skis’ where we’ve posed the question: Which bike company is most like which ski company? But this year, we’re zooming out a bit, and instead are put...
6 Juni 202547min
Ski vs Bike Industry, Part 1: Similarities, Differences, Trends, & the Health of Each
In past years, we’ve done a series called ‘Bikes vs Skis’ where we’ve posed the question: Which bike company is most like which ski company? But this year, we’re zooming out a bit, and instead are put...
30 Maj 202544min
