From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.

With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.

We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.

You’ll Learn:

✅ How to choose the right creators for your app genre

✅ What to include in a killer influencer brief

✅ Budgeting strategies—from $500 to six-figure campaigns

✅ How to track success with MMP links, attribution & in-game KPIs

✅ Building long-term creator partnerships that drive ROI

Learn More:

⁠https://www.linkedin.com/in/marion-balinoff/ng for Apps⁠

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(979)

Do I Need a Social Media Presence for an App Launch?

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646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

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645: Influencer Marketing & User Acquisition with Chen Wang

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644: Mobile App Engagement and Retention with Scott Ritchie

Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what moves the needle for your app business. Scott Ritchie is the Head of Business Development at Pyze.

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643: Selling An App for 5x Revenue with Trevor McKendrick

643: Selling An App for 5x Revenue with Trevor McKendrick

Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, how he did research on his acquiring company and finally what he felt like after the sale. Trevor McKendrick is Entrepreneur and Writer at HowItActuallyWorks.com.

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How to Overcome Fear

How to Overcome Fear

I want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI

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642: How to Get Higher Search Ranking with Shane McLean

642: How to Get Higher Search Ranking with Shane McLean

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