Is Norda 001 the Air Max 1 of running?  + Mallrats [Inky Steve]

Is Norda 001 the Air Max 1 of running? + Mallrats [Inky Steve]

Manchester's favorite running child, Inky Steve, joins Josh again to was poetic on the intersection of Trail Culture x Sneaker Culture. We also pick a movie to characterize the intersection of the day.

Air Max 1s are iconic and we believe Norda 001s have the same potential to be unchanged for decades to come.

Did Nike know they had a winner from day one? Did Norda?

Time will tell, but there are signs we look for to prove the 001 is already a cult classic along with Air Max 1 + Mallrats.

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Ultrarunning: You Don’t Have to Be Good to Feel Strong

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The Trail Races We Can’t Afford to Lose

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"I Need Running to Stay Alive" | Inside the Compulsive Mind of Biel

Ultrarunning rewards people who can keep going. Biel makes you wonder what happens when stopping no longer feels like an option, and where ambition ends and compulsion begins.Biel is a Brazilian ultra...

8 Sep 29min

UTMB Doesn’t Have a Fan Problem

UTMB Doesn’t Have a Fan Problem

UTMB is the center of trail running for one week every year, and somehow the people most frustrated by it keep showing up. After a week in Chamonix, I came home thinking the problem with hating UTMB i...

1 Sep 35min

Why the World’s Biggest Trail Race Happened in France

Why the World’s Biggest Trail Race Happened in France

UTMB is the biggest trail race in the world, but why did it happen in France? The easy answer is Mont Blanc. The better answer has more to do with culture, timing, and the kind of endurance tradition ...

22 Aug 39min

With Tara Dower | Built Different

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