23andMe's Fatal Flaw | Defying Gravity? | 2
Business Wars18 Juni 2025

23andMe's Fatal Flaw | Defying Gravity? | 2

Plagued by low sales of its genetic tests, 23andMe adopts a bold new plan: slash prices and enter the pharmaceutical industry. But with investors nervous, can CEO Anne Wojcicki keep the show going long enough to make her DNA dream pay off?

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