104. Our Lessons from FY25 That Actually Moved The Needle In Our Business This Year

104. Our Lessons from FY25 That Actually Moved The Needle In Our Business This Year

In this reflective and strategy-packed episode, Jess and Meg look back on the biggest lessons, shifts, and breakthroughs that defined their FY25—both personally and professionally. From evolving team leadership and launching high-converting events to navigating ad funnels and implementing time audits, they pull back the curtain on what it really takes to grow and lead in business. They explore the importance of identity in shaping outcomes, why decisive action trumps overplanning, and how to strategically protect your energy while building a brand that scales.You’ll also hear insights on optimizing operations, elevating mentorship, and the value of choosing the right environments (and people) to surround yourself with.Whether you're leading a growing team, scaling offers, or simply want to step into a more empowered version of yourself, this episode offers real, actionable perspective.


Meg is a Business Mentor for online health and fitness coaches who are done with generic strategies, and ready to build a business that actually reflects the depth of what they do.

She helps coaches create a streamlined client journey that delivers life-changing results — not just through systems, but through psychology-backed coaching that goes beyond macros and mindset soundbites.

With a decade of experience running a multi-6 figure fitness coaching company herself (MGTVY Coaching), Meg will guide you on how to coach with more impact, build a community of clients who never want to leave, show up online with clarity and authenticity, and sell with absolute conviction.

The result? High monthly recurring revenue and a business you are excited to wake up for.

📈🦄 Book your FREE discovery call today https://calendly.com/meg-mgtvy/discovery-call

💪🏼🍎 Enquire for health and fitness coaching with MGTVY https://www.megtovey.com/game-plan-session


💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action.

To learn more about mentorship, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority

Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy


Connect with Us

Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠

Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠

Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠

https://www.instagram.com/houseofbrows__/⁠


Chapters:

  • 00:00 – Introduction: Business growth, life updates & FY25 reflections

  • 01:43 – Business scaling: Hiring, ad management, and delegation

  • 06:56 – Leadership development and team training systems

  • 07:50 – Time audits: Evaluating task categories and strategic focus

  • 08:37 – HB Academy Open Day: Community engagement and brand visibility

  • 12:12 – Transforming events into conversion opportunities

  • 18:26 – Sales strategy: Pre-sale offers and nurturing leads

  • 21:09 – Launch strategy: Client case study and campaign execution

  • 22:22 – Mentorship value across different industries

  • 24:55 – Systems transition: Platform consolidation for scalability

  • 25:42 – Exploring Instagram broadcast channels for audience engagement

  • 27:10 – FY25 Lessons: 5 Lessons

  • 46:04 – Wrap-up: Your FY25 recap and FY26 recalibration

Avsnitt(110)

94: Stop Neglecting This ONE Thing if You Want to Spend Less Time and Money on Sales and Marketing

94: Stop Neglecting This ONE Thing if You Want to Spend Less Time and Money on Sales and Marketing

This week on Talk Tovey To Me, we’re breaking down why being actually good at what you do is the ultimate business growth strategy—because no amount of marketing can save you if your service is trash.We discuss the reality of sales, including the humbling experience of working with cold leads, refining business strategies, and the importance of continuous learning. Meg shares insights from her recent Dubai trip, including an unexpected adventure in the desert, while Jess reflects on her time in Bali, business mindset shifts, and the value of investing in personal and professional growth.Expect candid conversations about client retention, the impact of referrals, and how being the best at what you do is the ultimate strategy for long-term success. If you’re looking to elevate your expertise, improve client retention, and build a reputation that speaks for itself, this episode is for you. Tune in and take your skills—and your business—to the next level!👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties! 💖 #TalkToveyToMe💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results.Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/💄🔓 Jess is an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Beauty Business Coach helping PMU artists stand out, sell out and scale with confidence, systems and authority. Through her mentorship program, PMU Authority, she helps beauty professionals master their craft, grow profitable businesses, and achieve consistent 20k months while working just three days a week. Jess blends industry expertise with practical business strategies to build confidence, authority, and long-term success in the PMU space. Unlock your beauty business’s full potential with bespoke strategies, accountability and tailored guidance to scale your success.Book your FREE discovery call with Jessica today → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy ⁠Connect with UsPodcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ ⁠Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠ Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠https://www.instagram.com/houseofbrows__/⁠Chapters:00:00 - Introduction & Life Updates03:34 - The Reality of Sales: Lessons from Cold Leads07:10 - Understanding the Sales Process & Improving Conversions10:29 - Business Insights from Dubai & Bali15:02 - The Key to Business Longevity: Mastering Your Craft18:45 - Why Marketing Alone Won’t Sustain Your Business22:58 - Client Retention & The Power of Organic Referrals26:14 - The Importance of Strong Business Frameworks & Systems30:49 - How Continuous Learning Drives Business Growth35:12 - Investing in Yourself: The Key to Long-Term Success40:00 - Final Thoughts & Key Takeaways

5 Mars 49min

93: Sissy Advice - Dealing with Negative Coworkers, Setting Boundaries in Unaligned Relationships & Navigating Business Through Grief

93: Sissy Advice - Dealing with Negative Coworkers, Setting Boundaries in Unaligned Relationships & Navigating Business Through Grief

In this week’s episode of Talk Tovey To Me, we’re diving into the real, unfiltered truth about resilience—because let’s be honest, life and business will test you at every turn. Whether it’s navigating energy-draining colleagues, handling unexpected setbacks, or breaking free from a scarcity mindset, we’re talking about what it really takes to stay focused and move forward when the odds (and certain people) are working against you.We’re cutting through the noise on setting boundaries without the guilt, finding the right circle when your current one no longer fits, and why losing people along the way might just be the push you need to elevate. Plus, we’re tackling listener questions and sharing no-BS strategies for shutting down workplace negativity and protecting your energy.If you’re ready to step up, own your space, and lead with confidence, hit play and take notes—this one’s for you.👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties 💖 #TalkToveyToMe💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results.Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/💄🔓 Jess is an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Beauty Business Coach helping PMU artists stand out, sell out and scale with confidence, systems and authority. Through her mentorship program, PMU Authority, she helps beauty professionals master their craft, grow profitable businesses, and achieve consistent 20k months while working just three days a week. Jess blends industry expertise with practical business strategies to build confidence, authority, and long-term success in the PMU space. Unlock your beauty business’s full potential with bespoke strategies, accountability and tailored guidance to scale your success.Book your FREE discovery call with Jessica today → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy ⁠Connect with UsPodcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ ⁠Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠ Jess’s Instagram: ⁠⁠https://www.instagram.com/houseofbrows__/⁠Chapters: 00:00 - Introduction to the Episode 00:22 - Gratitude and Personal Reflections 01:39 - Sharing Authentic Content 03:09 - Overcoming Perfectionism 04:39 - Sissy Advice Segment Introduction 05:24 - Wine Talk and Personal Habits 07:14 - The Carpet Cleaning Incident 09:23 - Dealing with a Negative Work Friend 11:11 - Managing Grief and Mental Health While Running a Business 14:06 - The Importance of Support Networks in Hard Times 16:16 - Financial Growth and Overcoming a Poverty Mindset 18:05 - Finding Like-Minded Communities and Inspiration 21:10 - Group Coaching and Mentorship Experiences 23:49 - Building Connections through Group Coaching 26:05 - Limiting Energy Drain from Non-Aligned People 27:16 - Embracing Identity Shifts and Letting Go of Old Beliefs 27:41 - Closing Remarks

26 Feb 27min

92: The Secrets to Turning Setbacks into F*king Wins

92: The Secrets to Turning Setbacks into F*king Wins

In this week’s episode of Talk Tovey To Me, we’re diving into the unfiltered truth about failure—why it’s not the enemy and how it’s actually the ultimate glow-up tool. 💅🏼We’re keeping it raw, real, and just a little unhinged as we spill our own business faceplants, flops, and the mindset shifts that turned our so-called “failures” into major wins. From pricing freak-outs to launch disasters, we’re breaking down why failure is literally part of the process—and how you can start embracing it like the resilient queen you are.If you’re done letting fear keep you stuck, this episode is your official permission slip to shake it off, step up, and fail forward like a boss. 🎤🔥 Loved the chat? Slide into our DMs @talktoveytomepod and tell us your biggest takeaway! And if you’re vibing, hit follow, drop a rating, and share it with your fellow business besties. 💖 #TalkToveyToMeConnect with UsPodcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ ⁠Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠ Jess’s Instagram: ⁠⁠https://www.instagram.com/houseofbrows__/⁠

20 Feb 30min

91: How To Do Email Marketing That *Actually* Converts

91: How To Do Email Marketing That *Actually* Converts

7 Feb 18min

90: Leveraging Chat GPT To Simplify Business

90: Leveraging Chat GPT To Simplify Business

💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results. Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/ 💄🔓 Unlock your beauty business’s full potential with bespoke strategies, accountability and tailored guidance to scale your success. Book your FREE discovery call with Jessica today → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy ⁠ Connect With Us: Podcast Instagram: ⁠⁠⁠⁠https://www.instagram.com/talktoveytomepod/⁠⁠⁠ ⁠ Meg’s Instagram: ⁠⁠⁠⁠https://www.instagram.com/megantovey/⁠⁠⁠⁠ Jess’s Instagram: ⁠⁠⁠⁠https://www.instagram.com/houseofbrows__/

3 Feb 29min

89: Stop Blaming Life: How to Take Back Control and Change Your Destiny

89: Stop Blaming Life: How to Take Back Control and Change Your Destiny

💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results. Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/ 💄🔓 Unlock your beauty business’s full potential with bespoke strategies, accountability and tailored guidance to scale your success. Book your FREE discovery call with Jessica today → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy ⁠ Connect With Us: Podcast Instagram: ⁠⁠⁠https://www.instagram.com/talktoveytomepod/⁠⁠ ⁠ Meg’s Instagram: ⁠⁠⁠https://www.instagram.com/megantovey/⁠⁠⁠ Jess’s Instagram: ⁠⁠⁠https://www.instagram.com/houseofbrows__/

22 Jan 36min

88: Meg & Nick's Proposal Story

88: Meg & Nick's Proposal Story

💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results. Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/ 💄🔓 Unlock your beauty business’s full potential with bespoke strategies, accountability and tailored guidance to scale your success. Book your FREE discovery call with Jessica today → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy ⁠ Connect With Us: Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ ⁠ Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠ Jess’s Instagram: ⁠⁠https://www.instagram.com/houseofbrows__/

17 Jan 43min

87: Take Control Of Your Life

87: Take Control Of Your Life

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