Spikes Excitement Talk #67 with Lisa Novak

Spikes Excitement Talk #67 with Lisa Novak

In this episode gordon sits down with Lisa Novak, Head of Digital Media and Customer Engagement at McDonald’s Österreich, whose career spans iconic marketing institutions from Innocent to Unilever, Mondelez, and now the golden arches.
Lisa shares how she and her team craft McDonald’s Österreich digital customer experience from app activations and loyalty programs to Happy Meals and nail polish collections inspired by dipping sauces.

They dive into how creative passion, grounded leadership and a touch of ketchup-in-the-veins spirit fuel one of the world’s most famous brands.

Lisa opens up about her accidental entry into marketing, her love for FMCG, and the contagious energy of working with people who challenge and inspire and why sometimes the best marketing isn’t just about "pretty pictures" but measurable business impact. Moreover why brand consistency is no longer about staying the same, but about evolving with purpose. Lisa unpacks what it means for a brand to stay authentic while collaborating with unexpected partners from nail polish to Austria’s biggest rapper and why fan-first thinking is the golden rule of modern branding.

Tune in for insights on how McDonald’s builds consistency and personality across digital touchpoints and how to keep excitement alive in a job that never stands still.


Avsnitt(171)

Spikes Excitement Talk #179 with Burcu Sahin

Spikes Excitement Talk #179 with Burcu Sahin

In this episode of Excitement Talks, Sandra Peat speaks with Burcu Sahin, Director of Global Marketing for Portfolio Strategic Initiatives at Mars, about a career driven by curiosity, culture and a de...

27 Apr 13min

Spikes Excitement Talk #178 with Eugene Lee

Spikes Excitement Talk #178 with Eugene Lee

In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malays...

27 Apr 35min

Spikes Excitement Talk #177 with Florent Bondoux

Spikes Excitement Talk #177 with Florent Bondoux

In this episode, Gordon Euchler sits down with Florent Bondoux, Global Head of Digital, E-Commerce, Data & Analytics at Nestlé Health Science, to explore how AI is transforming health, commerce and th...

27 Apr 25min

Spikes Excitement Talk #176 with Mahabir Panigrahi

Spikes Excitement Talk #176 with Mahabir Panigrahi

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shapi...

21 Apr 23min

Spikes Excitement Talk #175 with Andrés Ruiz

Spikes Excitement Talk #175 with Andrés Ruiz

In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation...

21 Apr 30min

Spikes Excitement Talk #174 with Chris Fiorillo

Spikes Excitement Talk #174 with Chris Fiorillo

In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career...

21 Apr 23min

Spikes Excitement Talk #173 with Ciaran McCarthy

Spikes Excitement Talk #173 with Ciaran McCarthy

In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a profes...

15 Apr 31min

Spikes Excitement Talk #172 with Mélanie Brinbaum

Spikes Excitement Talk #172 with Mélanie Brinbaum

In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, ...

15 Apr 21min

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