Spikes Excitement Talk #68 with Stan Sthanunathan

Spikes Excitement Talk #68 with Stan Sthanunathan

In this episode of Spikes Excitement Talks, Gordon welcomes a true legend in the world of insights and innovation: Stan Sthanunathan. Formerly EVP of Consumer and Market Insights at Unilever and Coca-Cola, Stan is now the founder of i-Genie.ai , a company revolutionizing the research industry.

This conversation dives deep into Stan’s provocative approach to AI-powered, survey-free research. From analyzing search data and social media to redefining what consumer understanding looks like in an age of augmented intelligence, Stan shares how his company replaces traditional market research with faster, more authentic and often more emotional insights.

From corporate corridors to dusty streets, they explore why true empathy—not sympathy is the currency of meaningful brand-building and why elite boardrooms often miss the mark. Candid reflections on the importance of living like your consumer, the hard truths of scaling a business rooted in a new idea and the enduring power of human contact in an increasingly remote world. They also dive into the mentors and managers who shaped Stan’s leadership journey. Each teaching a different facet of what it means to lead with integrity, humility and impact.

Tune in if you’re wondering how to build something real without losing what makes them human.


*Dave Cobban from the Spikes Advisory Board is also joining this episode.

Avsnitt(171)

Spikes Excitement Talk #179 with Burcu Sahin

Spikes Excitement Talk #179 with Burcu Sahin

In this episode of Excitement Talks, Sandra Peat speaks with Burcu Sahin, Director of Global Marketing for Portfolio Strategic Initiatives at Mars, about a career driven by curiosity, culture and a de...

27 Apr 13min

Spikes Excitement Talk #178 with Eugene Lee

Spikes Excitement Talk #178 with Eugene Lee

In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malays...

27 Apr 35min

Spikes Excitement Talk #177 with Florent Bondoux

Spikes Excitement Talk #177 with Florent Bondoux

In this episode, Gordon Euchler sits down with Florent Bondoux, Global Head of Digital, E-Commerce, Data & Analytics at Nestlé Health Science, to explore how AI is transforming health, commerce and th...

27 Apr 25min

Spikes Excitement Talk #176 with Mahabir Panigrahi

Spikes Excitement Talk #176 with Mahabir Panigrahi

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shapi...

21 Apr 23min

Spikes Excitement Talk #175 with Andrés Ruiz

Spikes Excitement Talk #175 with Andrés Ruiz

In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation...

21 Apr 30min

Spikes Excitement Talk #174 with Chris Fiorillo

Spikes Excitement Talk #174 with Chris Fiorillo

In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career...

21 Apr 23min

Spikes Excitement Talk #173 with Ciaran McCarthy

Spikes Excitement Talk #173 with Ciaran McCarthy

In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a profes...

15 Apr 31min

Spikes Excitement Talk #172 with Mélanie Brinbaum

Spikes Excitement Talk #172 with Mélanie Brinbaum

In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, ...

15 Apr 21min

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