How to Use Benefits as a Competitive Advantage
Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I i...
28 Mars 202437min
Product Marketing Strategy: How to Build Multi-Million Dollar Businesses
Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I ...
21 Mars 202445min
Behind the Scenes: How Social Media Examiner Does Marketing
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media M...
14 Mars 202441min
Email Marketing Tactics That Work
Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelso...
7 Mars 202446min
Lead Generation Funnel Strategy: From Idea to Execution
Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd.Guest: A...
29 Feb 202445min
Instagram Lead Generation Strategy
Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? To explore Instagram lead generation strategy, I interview Michelle Gifford.Guest: Mi...
22 Feb 202443min
Behavioral Economics: How Understanding the Brain Can Build Your Business
Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer...
15 Feb 202445min
Organic Social Marketing Strategy
Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? To explore an organic social ma...
8 Feb 202441min
