Social Media Content Strategy: How to Respond to a Changing Marketplace
Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, in ...
31 Jan 202046min
Social Media ROI: How to Measure Your Social Marketing
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I intervi...
24 Jan 202041min
Creating Engaging Video Content That Spurs an Emotional Connection
Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, i...
17 Jan 202043min
YouTube Trends: What Marketers Need to Know
Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, in this episo...
10 Jan 202048min
Instagram Stories Ads: What Marketers Need to Know
Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan...
3 Jan 202043min
Creating Stories That Stick: How Marketers Can Win With Story
Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, in this episode I interview Kindra Hall. Kindra is the author of Storie...
27 Dec 201942min
Neuroscience and Marketing: How People Make Decisions
Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science beh...
20 Dec 201942min
Writing Facebook Ad Copy That Converts
Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, in thi...
13 Dec 201944min
